Brand & Marketing Strategy Manager

Krispy Kreme Doughnuts; Charlotte (NC); On-site; USD 90,000 - 130,000; Full time

Job summary

Krispy Kreme is seeking a Brand & Marketing Strategy Manager to drive marketing initiatives and collaborate across functions. The role entails developing strategies for consumer engagement, managing P&L accountability, and ensuring the alignment with financial goals. Ideal candidates will have 6+ years of experience and strong analytical skills. A comprehensive benefits package is provided.

Benefits

Comprehensive benefits (medical, vision, dental)

Employee discount

401K

PTO

Education reimbursement

Qualifications

• 6+ years of relevant marketing experience.
• Previous P&L experience with accountability for sales, income, and profit.
• Ability to manage multiple projects and work under pressure.

Responsibilities

• Develop and execute marketing strategies to drive consumer demand.
• Partner with Finance for annual financial goals and reporting.
• Support development of annual and long-term business strategies.

Skills

Analytical skills

Strategic planning

Communication

Project management

Education

Bachelor’s degree in Marketing or Business Administration

Job description

Since its founding in 1937, Krispy Kreme’s focus has remained the same - making fresh doughnuts using our founder’s original recipe. The brand’s iconic Hot Light lets consumers know when doughnuts are being made in the shop so they can stop in and enjoy them hot, right off the line.

Krispy Kreme’s Brand & Marketing Strategy Manager is a strategic, proactive, and results-oriented marketer responsible for developing and executing marketing strategies to drive consumer demand, brand relevance, and profitable sales growth. Reporting to the Director, Brand & Marketing Strategy, this individual will partner with their Marketing and cross-functional peers including Finance, Demand Planning, Product Strategy, and Insights & Analytics to build, optimize, and maintain a traffic-driving calendar, aligning product launches, discounts, pricing, and media/activation efforts to maximize sales impact and support revenue goals. The Manager, Brand & Marketing Strategy role has a general management tone that includes P&L visibility, including development of strategic business and marketing plans to achieve corporate and brand volume, profit, and share objectives. We’re looking for a highly collaborative marketing athlete who is comfortable leading cross-functional teams and executing an annual plan.

A TASTE OF WHAT YOU WILL BE DOING:

Retail Planning:

• Partner with Finance to outline annual retail financial goals and ensure robust plans across all retail lines: in-shop, digital, fundraising, gift cards, etc.
• Partner with Finance and Analytics to report ongoing performance weekly, monthly, and quarterly, explaining variances and drivers. Serve as a subject matter expert on retail financial goals and risks/opportunities.
• Support development and execution of the annual and long-term business strategies, partnering with the Director and cross-functional teams to meet business expectations.
• Partner with Finance and Demand Planning to forecast marketing-driven initiatives, including LTOs, Innovation, Offers, etc.
• Maintain an in-depth understanding of consumer, category, competition, and trends to identify insights and opportunities for growth and brand strengthening.

Calendar Strategy & Menu Optimization:

• Develop and communicate the annual calendar strategy, including products (core + innovation), offers, and more.
• Brief Product Strategy on innovation opportunities and leverage Finance/Analytics for business cases and forecasts.
• Collaborate with Insights on consumer behaviors, concept testing, and learning agendas.
• Translate insights into actionable recommendations for promotions, advertising, and demand drivers.

Pricing and Discounting:

• Plan monthly offer calendar with Finance and Analytics, focusing on sales impact and profitability.
• Oversee base pricing strategies, including testing and rollouts.
• Report on discount rates, incremental sales, and profitability.

Brand Stewardship:

• Coordinate with agencies and cross-functional partners to implement marketing strategies into annual plans.
• Support brand budget management and recommend allocations for optimization.
• Develop campaign KPIs and tactics aligned with brand positioning and consumer targets.

YOUR RECIPE FOR SUCCESS:

• 6+ years of relevant marketing experience.
• Bachelor’s degree in Marketing or Business Administration preferred.
• Strong analytical, strategic, communication, and presentation skills.
• Proven project management skills and ability to manage multiple projects.
• Experience working across functions like operations, R&D, supply chain, finance.
• Decision-making skills in ambiguous environments with a bias for action.
• Collaborative leadership and cross-functional team management skills.
• Previous P&L experience with accountability for sales, income, and profit.
• Ability to work under deadlines and pressure, with a strong sense of urgency.
• Up to 10% travel may be required.

*The above statements describe the general nature of work and are not the official job description, which will be provided during the application/interview process.

BENEFITS:

• Comprehensive benefits (medical, vision, dental)
• Employee discount, 401K, PTO, company events, education reimbursement, adoption assistance, life insurance, FSA/HSA, pet insurance

Learn more at www.kkbenefits.com

WHY KRISPY KREME?

We focus on:

• Loving People: Our culture is defined by our Leadership Mix, fostering authentic self-expression and community engagement.
• Loving Communities: Sharing joy through Acts of Joy and community fundraising, donating millions of dollars globally.
• Loving Planet: Committing to sustainability, reducing food waste, and lowering greenhouse gas emissions.

Krispy Kreme is an Equal Opportunity Employer: We value diversity and inclusivity, welcoming individuals of all backgrounds to bring their authentic selves to work.

About Krispy Kreme

Headquartered in Charlotte, NC, Krispy Kreme is a beloved global brand known for its Original Glazed doughnut. Operating in over 35 countries, we aim to touch and enhance lives through joy. Visit us at KrispyKreme.com or on social media.