Marketing Specialist

Smithfield Foods, Inc.; Smithfield (VA); On-site; USD 40,000 - 60,000; Full time

Job summary

Smithfield Foods, Inc. is seeking a Marketing Specialist to support iconic brands including Smithfield, Eckrich, and Nathan's Famous. You will analyze consumer data, develop marketing briefs, and coordinate cross-functional projects to drive growth and profitability.

The role emphasizes collaboration with internal partners, external vendors, and customers to deliver best-in-class campaigns, digital content, PR, and influencer programs while supporting budget and performance reporting.

Qualifications

• Bachelor's degree in Marketing, Business Administration or related field and 2+ years of relevant experience.
• Proficient in Excel Pivot Tables and PowerPoint; able to perform data-driven analysis.
• Strong verbal and written communication; effective in cross-functional environments.
• Willingness to travel up to 15%.

Responsibilities

• Support development and execution of annual brand plans and campaigns to drive growth and profitability.
• Assist brand managers with strategies, promotions, and consumer communications across channels.
• Lead creation of marketing briefs for agencies and internal partners with clear objectives and timelines.
• Coordinate cross-functional projects and monitor program performance and ROI.

Skills

Brand management

Marketing strategy

Cross-functional collaboration

Data analysis

Education

Bachelor's degree in Marketing, Business Administration or related field

Tools

Excel

PowerPoint

Database queries

Job description

Company Overview

Have a seat at our table. When you join Smithfield, you become part of something special – a company that's sustainably feeding people around the world, producing good food the right way with respect for our people, animals, communities and planet. With opportunities across locations and functions, a culture grounded in our Core Four values - gratitude, communication, respect and accountability - and a strong commitment to learning, collaboration, and innovation, Smithfield offers challenging and rewarding careers where you can grow, contribute and make a real impact.

Role Summary

The position summary states the general nature and purpose of the job. Overall accountabilities are defined in this section.

As a Marketing Specialist with Smithfield, you will help drive the success of iconic brands including Smithfield, Eckrich, and Nathan's Famous by supporting a wide range of brand management, marketing, and business initiatives. You will analyze consumer, category, and financial data to uncover insights and opportunities; develop marketing briefs and business recommendations; coordinate cross-functional projects; and support the execution of campaigns, innovation launches, digital content, public relations, and influencer programs strategy. Success in this position hinges on effective teamwork with internal partners, external vendors, and customers to deliver best-in-class results.

WHAT YOU’LL DO:

Brand Management & Marketing Execution

• Support the development and execution of annual brand plans, integrated marketing campaigns, innovation launches, and business initiatives that drive brand growth and profitability.
• Assist Brand Managers in developing marketing strategies, promotional programs, and consumer-facing communications across digital, social, retail, and shopper marketing channels.
• Lead the creation of marketing briefs for agencies and internal partners, ensuring clear objectives, target audiences, key insights, messaging, deliverables, timelines, and success metrics.
• Support innovation projects by coordinating timelines, deliverables, and cross-functional communication throughout the process.

Consumer Insights & Business Analytics

• Analyze syndicated data sources including Circana (POS and panel) to identify trends, opportunities, competitive dynamics, and performance drivers.
• Utilize consumer research, Mintel reports, custom studies, surveys, and marketplace insights to inform business recommendations and strategic initiatives.
• Develop recurring business reviews, category analyses, and performance scorecards to assess brand health and campaign effectiveness.
• Monitor marketing program performance and ROI, translating findings into actionable recommendations.

Financial Management & Reporting

• Support annual budget planning and monthly budget tracking for assigned brands and initiatives.
• Assist with P&L analysis, forecasting discussions, and post-promotion evaluations to support informed business decisions.
• Partner with Finance to monitor spending against budget and identify opportunities for efficiency and optimization.

Digital, Content & Asset Management

• Maintain and update product information, creative assets, and content across brand websites, retailer platforms, and digital commerce channels.
• Manage and organize digital asset management systems and marketing asset libraries, including packaging files, photography, videos, sales materials, and brand guidelines.

Social Media, Influencer & PR

• Review and coordinate social media content calendars, creative assets, and community management activities with agency partners.
• Monitor campaign performance metrics and recommend optimizations to improve engagement and reach.
• Support influencer marketing programs through creator identification, brief development, content review, activation management, and reporting.
• Assist with public relations initiatives including media outreach support, press materials, campaign coordination, and event activation planning.

Sales & Customer Support

• Develop sales presentations, customer-facing materials, and business-building recommendations to support retailer customers.
• Partner with Sales and Category Management teams to identify opportunities for distribution, merchandising, promotional activity, and category growth.
• Prepare analysis and insights for customer meetings, line reviews, and strategic business reviews.

Cross-Functional Leadership & Collaboration

• Collaborate closely with Brand Management, Sales, Category Management, Consumer Insights, Finance, Innovation, Packaging, Graphics, Regulatory, Operations, and Supply Chain teams to execute business priorities.
• Serve as a key point of coordination for agencies, internal partners, and external vendors, ensuring projects are completed on time and within budget.
• Manage project timelines, track deliverables, and communicate progress across stakeholders to ensure successful execution.

WHAT WE’RE SEEKING:

• Bachelor's Degree from an accredited four‑year college or university in Marketing, Business Administration or related field and 2+ years of relevant experience with syndicated data, plus expertise in sales, marketing, category management, or trade marketing, or equivalent combination of education and experience, required.
• Proficient in PC applications (Windows, Excel, PowerPoint), including Excel Pivot Tables and database queries to synthesize actionable recommendations.
• Strong verbal and written communication abilities tailored to various organizational levels; effective in cross‑functional environments.
• Willingness to travel up to 15%.

Compensation & Benefits

The expected pay range for this position is $40,000 - $60,000 annually. Smithfield Foods provides pay ranges that reflect its good faith estimate of the salary or hourly wage the company reasonably expects to pay for a position at the time of hire. Individual compensation will be determined based on several factors, including but not limited to, the scope and responsibilities of the role, location of the position, the candidate's qualifications and experience, internal equity, external market pay for comparable positions and budget considerations. At Smithfield Foods, base pay represents only one aspect of the comprehensive total rewards package.

Relocation Package Available.

Learn more about our benefits package here.

Beyond our medical plans, our Be Well programs offer tools and resources to enhance your quality of life, at no additional cost. These programs are uniquely tailored to our Smithfield team and provide support for elective surgeries, weight loss, mental health, cancer, kidney disease, diabetes, smoking cessation, asthma, maternity management and more. Our company invests in your future. We offer comprehensive training and professional development programs designed to help you reach your full potential. Through LinkedIn Learning, employees can access on-demand courses, professional certificates, and skill-based training to build capabilities aligned with career and business needs.

Our partnership with Guild supports your continuing education with tuition assistance covering English language learning, high school completion, and degree programs, while our leadership development initiatives nurture high‑potential talent. We also offer unique benefits like our Smithfield Scholarship Program for employees' children.

Smithfield is an equal opportunity employer committed to workplace diversity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, gender identity, protected veterans status, status as a disabled individual or any other protected group status or non-job characteristic as directed by law. If you are an individual with a disability and would like to request a reasonable accommodation for any part of the employment selection process, please call us at 757-357-1595.

Company Culture & Information

At Smithfield, good food starts with good people. "Good food. Responsibly." is more than just our tagline; it's what we do. We provide good jobs. We take good care of our animals. We are good stewards of the environment. We do good in our local communities. Smithfield is proud to offer robust, flexible and affordable benefit plans and programs to support our team members and their loved ones, and with out-of-pocket costs, on average, 20 percent less than plans offered by other employers.

Headquartered in Smithfield, Virginia, since 1936, Smithfield Foods, Inc. is an American food company with a leading position in packaged meats and fresh pork products. With a diverse brand portfolio and strong relationships with U.S. farmers and customers, we responsibly meet demand for quality protein around the world. For more information, visit www.smithfieldfoods.com.

We believe in the power of protein to end food insecurity and have donated hundreds of millions of food servings to our communities. Smithfield boasts a portfolio of high-quality iconic brands, such as Smithfield, Eckrich and Nathan's Famous, among many others. For more information, visit www.smithfieldfoods.com and connect with us on Facebook, X, formerly known as Twitter, LinkedIn, and Instagram.