Brand Marketing Specialist: Content, Digital & Growth

Pastrystar; Laurel (MD); On-site; USD 50,000 - 60,000; Full time

Job summary

PastryStar seeks a Marketing Specialist to support planning, execution, and tracking of marketing initiatives. You’ll craft content, manage digital channels, assist with product launches, and help communicate PastryStar’s value to customers.

The ideal candidate is a strong writer with experience in digital marketing, content creation, social media, email marketing, SEO, and campaign support. This role requires on-site collaboration with Sales, R&D, and Customer Service.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 2–4 years of marketing experience preferred, ideally in food/manufacturing/bakery sectors.
• Experience creating marketing content, managing social media, supporting campaigns, updating websites, and coordinating events.

Responsibilities

• Develop, edit, and publish marketing content that promotes PastryStar’s products and brand.
• Create content for blogs, newsletters, email campaigns, social media, and sales-support materials.
• Maintain and update website content, product pages, landing pages, and images.
• Support SEO, digital advertising, email marketing, and lead-generation campaigns.
• Manage PastryStar’s social media: posts, scheduling, engagement, brand growth.
• Collaborate with Sales, R&D, Customer Service, and vendors to ensure marketing materials are on brand.

Skills

Strong writing

Editing

Proofreading

Communication

Digital marketing

SEO

Email marketing

Social media

Lead generation

Campaign support

Education

Bachelor’s degree in Marketing

Tools

CRM systems

Google Analytics

Google Ads

Canva

Adobe Creative Suite

Microsoft Office

Job description

PastryStar seeks a Marketing Specialist to support planning, execution, and tracking of marketing initiatives. You’ll craft content, manage digital channels, assist with product launches, and help communicate PastryStar’s value to customers.

The ideal candidate is a strong writer with experience in digital marketing, content creation, social media, email marketing, SEO, and campaign support. This role requires on-site collaboration with Sales, R&D, and Customer Service.