Bakery Brand & Content Marketing Specialist

Amero Foods Mfg corp

Laurel (MD)

On-site

USD 50,000 - 60,000

Full time

5 days ago

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Job summary

PastryStar, a food manufacturer, is seeking a Marketing Specialist to support planning, execution, and tracking of marketing initiatives that strengthen the brand, promote clean-label bakery ingredients, generate qualified leads, and support the sales team.

The ideal candidate is a strong writer with experience in digital marketing, content creation, social media, email marketing, SEO, marketing automation, and campaign support, and can collaborate cross-functionally with Sales, R&D, Customer

Qualifications

Excellent writing, editing, proofreading, and communication skills.
Attention to detail in product information, websites, catalogs, and materials.
Creative, organized, able to manage multiple projects in a fast-paced environment.
Knowledge of digital marketing, including SEO, email marketing, social media, and analytics.
Ability to work independently and with cross-functional teams.
Familiarity with marketing tools (CRM, Google Analytics, Canva, Adobe CS).

Responsibilities

Create and publish content for blogs, newsletters, emails, social, and sales materials.
Maintain website content, product pages, and marketing copy.
Support SEO, paid and email campaigns, and marketing automation.
Grow brand awareness through social media presence and engagement.
Collaborate with Sales, R&D, Customer Service, and vendors on materials.
Plan tradeshows and customer events; manage booth materials and leads.
Track campaign performance and report insights.
Coordinate catalogs, product descriptions, images, and layouts.
Ensure accuracy and brand consistency across materials.
Travel for events as needed.