Growth Marketing Specialist - Clean-Label Bakery

Amero Foods Mfg. Corporation; Laurel (MD); Hybrid; USD 70,000 - 95,000; Full time

Job summary

PastryStar is seeking a Marketing Specialist who will plan, execute, and track marketing initiatives to strengthen the brand and generate qualified leads for the sales team. The role focuses on content creation, digital channels, product launches, catalogs, and events, collaborating across Sales, R&D, Customer Service, and external partners.

The ideal candidate writes well, communicates effectively, and has experience with SEO, email marketing, campaigns, and analytics to optimize performance.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Public Relations, Digital Media, or a related field required.
• Minimum 2–4 years of marketing experience in food/manufacturing or B2B marketing preferred.
• Experience creating marketing content, managing social media, supporting campaigns, updating websites, assisting with tradeshows, and coordinating marketing projects preferred.

Responsibilities

• Develop, edit, and publish marketing content for blogs, newsletters, email campaigns, product highlights, and social media.
• Maintain and update website content including product pages and images.
• Support SEO, digital advertising, email marketing, and lead-generation campaigns.
• Manage PastryStar’s social media presence and identify opportunities to grow brand awareness.
• Collaborate with Sales, R&D, and other departments to keep materials accurate and on-brand.
• Assist with product photography and visual assets for website, catalog, and promotions.
• Plan and support tradeshows, customer events, and industry activities, including booth materials and lead tracking.
• Track campaign performance and prepare reports and recommendations.

Skills

Strong writing

Editing

Communication

Digital marketing

SEO

Social media

Campaign tracking

CRM

Education

Bachelor's degree in Marketing/Communications/Business/Digital Media

2–4 years of marketing experience

Tools

Google Analytics

Google Ads

Canva/Adobe Creative Suite

CRM systems

Microsoft Office

Job description

PastryStar is seeking a Marketing Specialist who will plan, execute, and track marketing initiatives to strengthen the brand and generate qualified leads for the sales team. The role focuses on content creation, digital channels, product launches, catalogs, and events, collaborating across Sales, R&D, Customer Service, and external partners.

The ideal candidate writes well, communicates effectively, and has experience with SEO, email marketing, campaigns, and analytics to optimize performance.