Content & Campaigns Marketing Specialist

Pastrystar; Laurel (MD); On-site; USD 50,000 - 60,000; Full time

Job summary

PastryStar is seeking a Marketing Specialist to plan, execute, and track marketing initiatives that strengthen the brand and promote clean-label bakery ingredients. You will create engaging content, manage digital channels, and support product launches while coordinating catalogs and website updates.

The role requires strong writing, digital marketing experience, and the ability to work across Sales, R&D, Customer Service, and leadership to ensure timely, on-brand communications.

Qualifications

• Strong writing, editing, proofreading, and communication skills for clear marketing content.
• Attention to detail in product information, website content, catalogs, and customer-facing materials.
• Creative and organized; can manage multiple projects and deadlines in a fast-paced environment.
• Knowledge of digital marketing: SEO, email, social media, website content, lead generation, and campaign tracking.

Responsibilities

• Develop, edit, and publish marketing content for PastryStar’s products, brand story, and value proposition.
• Create content for blogs, newsletters, email campaigns, product highlights, and social media.
• Maintain website content including product pages, landing pages, and images.
• Support SEO, digital advertising, email marketing, marketing automation, and lead-generation campaigns.
• Manage PastryStar’s social media presence with posts, scheduling, engagement, and growth opportunities.
• Collaborate with Sales, R&D, Customer Service and leadership to produce on-brand marketing materials.
• Assist with product photography and visual assets for website, catalog, and promotions.
• Plan and support tradeshows, customer events, product demos, and industry events.

Skills

Writing

Digital marketing

SEO

Social media

Email marketing

Marketing automation

Lead generation

CRM

Education

Bachelor’s degree in Marketing

Tools

Google Analytics

Google Ads

Canva

Adobe Creative Suite

CRM systems

Job description

PastryStar is seeking a Marketing Specialist to plan, execute, and track marketing initiatives that strengthen the brand and promote clean-label bakery ingredients. You will create engaging content, manage digital channels, and support product launches while coordinating catalogs and website updates.

The role requires strong writing, digital marketing experience, and the ability to work across Sales, R&D, Customer Service, and leadership to ensure timely, on-brand communications.