Brand Marketing Manager: Travel Experience Leader

Paycom; Nevada (IA); On-site; USD 90,000 - 130,000; Full time

Job summary

ResortCom Group is seeking a Brand Marketing Manager to shape voice, visuals, and creative direction for a travel brand that helps members make lifelong memories. You will lead creative strategy, elevate the brand, and drive engagement across touchpoints.

Responsibilities include brand leadership, creative direction, marketing communications, and data-driven campaigns with a focus on storytelling, multi-channel content, and ROI.

Qualifications

• 5+ years in brand, creative, or marketing leadership in hospitality, travel, or consumer brands.
• Proven ability to build distinct brands and deliver standout creative work.
• Strong writing, storytelling, and visual communication skills.
• Experience managing email marketing, SEO, websites, and social ecosystems.
• Data-driven with experience in performance analysis and optimization.
• Proficient with Canva, Monday, Constant Contact, WordPress, and HTML; Adobe Creative Suite preferred.
• Bachelor’s degree in Marketing, Communications, Design, or related field preferred.

Responsibilities

• Own and evolve our brand identity tone and visuals.
• Develop and maintain brand standards across channels.
• Lead brand positioning to align with goals and promises.
• Stay ahead of travel and digital trends to fuel ideas.
• Lead creative development across channels (email, pages, social, video, print).
• Collaborate with designers and agencies to produce content.
• Provide final brand pass on all deliverables.
• Manage the creative calendar and production workflows.
• Oversee all brand communications: email, newsletters, social, campaigns.
• Develop an eblast calendar and craft high-impact copy and visuals.
• Guide community storytelling on Instagram, Facebook, and new platforms.
• Maintain website content accuracy and promotions.
• Maintain authentic brand voice in guest responses and comments.
• Lead seasonal campaigns and a 12-month content roadmap.
• Coordinate with teams and partners for data-driven campaigns.
• Track and optimize creative performance; present monthly reports.
• Mentor consultants and build scalable workflows; manage budgets.
• Oversee agencies, freelancers, and vendors.

Skills

Brand leadership

Creative leadership

Marketing leadership

Storytelling

Writing

Visual communication

Email marketing

SEO

WordPress

HTML basics

Adobe Creative Suite

Canva

Monday

Constant Contact

Travel hospitality

Education

Bachelor’s degree in Marketing, Communications, Design, or related field

Tools

Canva

Monday

Constant Contact

WordPress

HTML

Adobe Creative Suite

Job description

ResortCom Group is seeking a Brand Marketing Manager to shape voice, visuals, and creative direction for a travel brand that helps members make lifelong memories. You will lead creative strategy, elevate the brand, and drive engagement across touchpoints.

Responsibilities include brand leadership, creative direction, marketing communications, and data-driven campaigns with a focus on storytelling, multi-channel content, and ROI.