Marketing Manager, Guest Strategy & Brand Partnerships

Target; Minneapolis (MN); Hybrid; USD 73.000 - 132.000; Vollzeit

Benefits dieser Stelle

Health benefits

401(k)

Employee discount

Disability insurance

Paid time off

Paid holidays

Paid vacation

Zusammenfassung

Target is seeking a Manager in Guest Marketing Strategy (GMS) to lead marketing strategy for Essentials & Beauty categories. You will translate business priorities into guest-centric plans and collaborate with Merchandising, Creative, Media, and Digital teams to drive impact.

In this hybrid role, you will partner with Merchant Directors and external vendors, shape activation plans, and measure performance to optimize results. A Bachelor's in Marketing and 5+ years in marketing are required.

Qualifikationen

• Bachelor's degree in Marketing, Business, or equivalent experience.
• 5+ years in marketing, brand strategy, or retail marketing.
• Experience with a large consumer-facing brand and cross-functional teams.
• Strong strategic thinking and ability to translate objectives into actionable marketing plans.

Aufgaben

• Lead category marketing strategy: independently own development, planning, activation and optimization of marketing strategies.
• Drive strategic merchant partnerships: serve as primary GMS partner to Merchant Directors, translating priorities into actionable strategies.
• Lead cross-functional collaboration: build trusted relationships across Merchandising, Creative, Media, Marketing, Digital, and other areas to drive alignment.
• Manage external partnerships: lead marketing conversations with vendors and collaboration partners, aligning on objectives and execution plans.
• Anticipate and mitigate business risks: identify challenges, navigate ambiguity, and recommend solutions for timely execution.
• Elevate the GMS merchant service model: develop tools and resources to enable proactive partnerships and provide performance recaps.
• Measure and optimize performance: use guest insights and trends to inform strategies and identify opportunities.
• Represent GMS: be a trusted marketing thought partner across internal and external relationships.

Kenntnisse

Strategic marketing

Cross-functional collaboration

Stakeholder management

Brand strategy

Digital marketing

Ausbildung

Bachelor's degree in Marketing or related

Jobbeschreibung

Target is seeking a Manager in Guest Marketing Strategy (GMS) to lead marketing strategy for Essentials & Beauty categories. You will translate business priorities into guest-centric plans and collaborate with Merchandising, Creative, Media, and Digital teams to drive impact.

In this hybrid role, you will partner with Merchant Directors and external vendors, shape activation plans, and measure performance to optimize results. A Bachelor's in Marketing and 5+ years in marketing are required.