Brand & Growth Marketing Generalist

EBSCO Health; Moody (AL); On-site; USD 50,000 - 70,000; Full time

Job summary

A leading merchandising company is seeking a Marketing Generalist to develop and execute marketing initiatives that enhance the brand and support business development. This role involves creating content for various channels, managing digital marketing strategies, and coordinating events and trade shows. Candidates should have a bachelor's degree in a relevant field and 3-5 years of experience, with strong writing skills and proficiency in marketing tools. The position is based in Moody, Alabama and offers the opportunity to work in a dynamic environment.

Qualifications

• 3–5 years of marketing experience, preferably in a B2B or manufacturing environment.
• Experience in retail display, manufacturing, or creative services industries is preferred.
• Familiarity with CRM systems and marketing automation platforms.

Responsibilities

• Create and manage marketing content across multiple channels.
• Manage and grow online digital presence including social media.
• Coordinate Vulcan's presence at industry trade shows and conventions.

Skills

Strong writing and storytelling skills

Proficiency with Adobe Creative Suite

Organizational and project management skills

Collaborative and proactive

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Tools

Mailchimp

WordPress

Google Analytics

Job description

A leading merchandising company is seeking a Marketing Generalist to develop and execute marketing initiatives that enhance the brand and support business development. This role involves creating content for various channels, managing digital marketing strategies, and coordinating events and trade shows. Candidates should have a bachelor's degree in a relevant field and 3-5 years of experience, with strong writing skills and proficiency in marketing tools. The position is based in Moody, Alabama and offers the opportunity to work in a dynamic environment.