Brand Marketing & Product Manager

SBT Global, Inc.; Costa Mesa (CA); On-site; USD 100,000 - 120,000; Full time

Job summary

SBT Global, Inc. is seeking a Brand Marketing & Product Manager to drive growth of our US K-beauty brand. This role leads brand marketing initiatives and oversees new product launches across digital, retail, and offline channels.

The ideal candidate combines strong brand and consumer understanding with hands-on project management and can translate market trends into product and marketing opportunities. This position collaborates with internal teams, retail partners, agencies, and HQ to ensure

Qualifications

• Bachelor’s degree in marketing or related field.
• 5+ years in brand marketing and PM/NPD.
• Deep understanding of US beauty/skincare.
• Fluency in English and Korean.
• Proven GTM launch track record.
• Strong analytical and creative thinking.

Responsibilities

• Develop and execute brand marketing strategy for the US skincare portfolio.
• Lead multi-channel campaigns (digital, social, influencer, PR) to drive awareness and conversions.
• Oversee content creation, creative production, and events for consistent messaging across channels.
• Collaborate with HQ R&D, production, and regulatory teams on product development and compliance.
• Partner with Sales, SCM, and agencies to plan launches and manage budgets.

Skills

Brand Marketing

Product Management

NPD

GTM Strategy

Cross-functional Leadership

Project Management

Data-driven decisions

English-Korean Fluency

Education

Bachelor’s degree

Job description

Job Title: Brand Marketing & Product Manager
Employment Type: Full-time
Experience Level: 5+ years
Compensation: 100-120k / year
Job Summary
We are seeking a Brand Marketing & Product Manager to support the growth of our Kbeauty brand in the U.S. market. This role will be responsible for managing brand
marketing initiatives while leading the planning and execution of new product
launches across digital, retail, and offline channels.
The ideal candidate combines strong brand and consumer understanding with hands-on
project management skills and can translate market trends and consumer insights into
product and marketing opportunities. This position will work cross-functionally with
internal teams, retail partners, agencies, and global headquarters to ensure consistent
brand positioning and successful product launches.

Job Description

1. Brand Marketing Strategy & Execution

• Develop and execute mid-to-long-term brand marketing strategies skincare portfolio in the US market.
• Lead end-to-end execution of integrated multi-channel marketing campaigns (digital, social, influencer, experiential, and PR) to drive brand awareness and consumer conversion.
• Oversee content creation, creative production, and event activations to ensure consistent brand messaging across all B2B and B2C touchpoints.
• Develop tailored marketing messaging for B2B (Sephora, OY, CostCo, and etc.) and B2C (end-consumers) channels.
• Manage the marketing budget, track performance metrics (KPIs), and optimize campaigns to maximize ROI.

2. Product Management & New Product Planning (NPD)

• Conduct market research, consumer insights analysis, and competitive mapping to identify growth opportunities and define new product concepts.
• Collaborate closely with HQ R&D, production teams, and US regulatory specialists to manage the product development pipeline and ensure compliance.
• Formulate Go-To-Market (GTM) strategies for new product launches, including product positioning, pricing structure, channel distribution, and promotion plans.
• Monitor product performance, manage the product life cycle (PLC), and analyze portfolio profitability.

3. Cross-Functional Collaboration & Vendor Management

• Partner with Sales, Supply Chain Management (SCM), and HQ teams to align on product launch timelines, demand forecasting, and inventory allocation.
• Select and manage external partners, including PR agencies, creative/design vendors, and digital marketing agencies.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Bio/Life Sciences, or a related field.
• 5+ years of experience in brand marketing and product management (PM/NPD)
• Deep understanding of the US beauty, skincare, or Aesthetic/Bio-tech industries.
• Professional fluency in both English and Korean is required (for seamless communication with Korea HQ and local US market execution).
• Proven track record of managing end-to-end new product planning (NPD) and launching successful GTM campaigns.
• Strong balance of analytical skills (data-driven decision-making) and creative strategic thinking.
• Exceptional cross-functional leadership, project management, and communication skills

Additional Information

All your information will be kept confidential according to EEO guidelines.