Brand Marketing Leader, Canada GTM & Growth

Taylormade; Carlsbad (CA); Vor Ort; USD 180.000 - 260.000; Vollzeit

Zusammenfassung

Taylormade in Canada seeks an experienced marketing leader to own the GTM plan and drive brand and product communications regionally. You will lead a high-performing Marketing & Merchandising team, align with global guidelines, and partner with Sales to maximize market share.

The role requires deep knowledge of the Canadian golf market, strategic planning, and a track record of translating business strategy into growth. Expect travel for events and activations.

Qualifikationen

• Experience leading marketing and merchandising initiatives in a global or regional setting.
• Deep knowledge of Canadian golf consumer and market dynamics.
• Proven ability to translate strategy into growth and market share.
• Strong cross-functional leadership across Sales, Finance, Product, and Operations.

Aufgaben

• Set and execute Canada's GTM plan aligned with global guidelines.
• Lead brand, product communications, retail and sports marketing activities.
• Develop account-specific strategies with Sales leadership to grow market share.
• Manage marketing budget and ROI across Canada.
• Drive GTM execution including regional campaigns, events, and activations.
• Foster high-performing marketing teams and cross-functional collaboration.
• Represent Canada needs with headquarters in Carlsbad and global partners.
• Analyze market trends to identify opportunities and optimize performance.

Kenntnisse

Leadership

Communication

Brand marketing

Forecasting

Budgeting

Golf industry knowledge

Canadian market

Marketing strategy

Change agent

Commercial acumen

Ausbildung

Bachelor's degree

MBA preferred

Jobbeschreibung

Taylormade in Canada seeks an experienced marketing leader to own the GTM plan and drive brand and product communications regionally. You will lead a high-performing Marketing & Merchandising team, align with global guidelines, and partner with Sales to maximize market share.

The role requires deep knowledge of the Canadian golf market, strategic planning, and a track record of translating business strategy into growth. Expect travel for events and activations.