Brand Marketing Manager: Partner Brands & Growth

Highline Warren, LLC; Omaha (NE); On-site; USD 90,000 - 130,000; Full time

Job summary

Highline Warren, LLC is seeking a strategic and results-oriented Brand Marketing Manager, Partner Brands to lead marketing initiatives for Rain-X and Mobil 1 across retail, digital, and licensing channels. Reporting to the Director of Integrated Marketing, this role develops and executes integrated plans, manages promotional funding, retail media, product launches, and digital shelf optimization.

You’ll collaborate with Sales, Product Management, Category Management and licensors to accelerate

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years in brand marketing, product marketing, category marketing, or related discipline.
• Proven experience developing and executing integrated marketing plans across multiple channels.
• Strong understanding of retail, eCommerce, digital marketing, customer marketing, and go-to-market strategies.
• Experience supporting product launches, promotional campaigns, and growth strategies.
• Demonstrated ability to analyze data, identify insights, and translate findings into actionable recommendations.
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Excellent communication, presentation, and stakeholder management skills.
• Experience in consumer goods, automotive aftermarket, retail, or related industries preferred.

Responsibilities

• Lead development and execution of annual and quarterly marketing plans for licensed brands including Rain-X and Mobil 1.
• Manage relationships with brand licensors and ensure alignment with brand guidelines and growth objectives.
• Develop and execute promotional funding strategies across key retail customers.
• Identify opportunities to grow market share, increase household penetration, and expand distribution.
• Lead retail activation initiatives including displays, endcaps, signage, merchandising programs, and customer-specific investments.
• Develop and manage paid media strategies across retail media networks, Amazon advertising, paid social, and digital campaigns.
• Oversee content development including creative assets, product content, path-to-purchase materials, digital shelf optimization.
• Partner with Category Management and Sales to support new product development, launch planning, and retailer presentations.
• Identify and execute strategic co-branding and partnership opportunities that drive awareness and revenue.
• Manage multiple cross-functional projects with timelines, budgets, and growth objectives.
• Develop executive presentations, annual business plans, investment recommendations, and strategic growth initiatives.

Skills

Brand marketing

Content development

Digital marketing

Cross-functional collaboration

Project management

Retail and eCommerce

Education

Bachelor's degree in Marketing, Business, Communications, or a related field

Tools

Marketing analytics tools

Content management platforms

Microsoft Office

Job description

Highline Warren, LLC is seeking a strategic and results-oriented Brand Marketing Manager, Partner Brands to lead marketing initiatives for Rain-X and Mobil 1 across retail, digital, and licensing channels. Reporting to the Director of Integrated Marketing, this role develops and executes integrated plans, manages promotional funding, retail media, product launches, and digital shelf optimization.

You’ll collaborate with Sales, Product Management, Category Management and licensors to accelerate