Brand Marketing Lead - Enterprise Growth

Boston Dynamics; Waltham (MA); Vor Ort; USD 145.000 - 165.000; Vollzeit

Benefits dieser Stelle

Benefits package

Annual bonus

Zusammenfassung

Boston Dynamics is redefining how the world interacts with robotics and is seeking a Brand Marketing Manager to lead the next phase of our brand evolution. You will translate cutting‑edge innovation into real‑world value for customers, partners, and the broader ecosystem.

You will drive brand programs across activations, advertising, and experiential marketing, collaborating with partners including Nvidia and Google DeepMind, and aligning with HMG for strategic storytelling and events.

Qualifikationen

• 5+ years of experience in brand, field, or experiential marketing.
• Proven ability to execute and scale brand programs that support commercialization and revenue growth.
• Experience managing complex events and experiential programs involving hardware.
• Strong commercial mindset with ability to connect brand initiatives to pipeline and ROI.
• Excellent stakeholder management across technical, commercial, and executive teams.

Aufgaben

• Refine and execute Boston Dynamics’ brand narrative as we scale into enterprise markets.
• Translate robotics capabilities into clear, compelling value propositions for customers.
• Ensure a consistent brand narrative across channels, including digital and in-person experiences.
• Partner with Hyundai Motor Group brand strategy and events teams for alignment at major events.
• Manage external agencies and vendor relationships with clear accountability for outcomes.
• Track KPIs for brand marketing programs and tie brand investments to business impact.

Kenntnisse

Brand marketing

Experiential marketing

Stakeholder management

Strategic thinking

Event management

Jobbeschreibung

Boston Dynamics is redefining how the world interacts with robotics and is seeking a Brand Marketing Manager to lead the next phase of our brand evolution. You will translate cutting‑edge innovation into real‑world value for customers, partners, and the broader ecosystem.

You will drive brand programs across activations, advertising, and experiential marketing, collaborating with partners including Nvidia and Google DeepMind, and aligning with HMG for strategic storytelling and events.