Brand Marketing Lead: Campaigns, Calendar & Launches

Sarku Japan; Phoenix (AZ); On-site; USD 90,000 - 120,000; Full time

Job summary

Sarku Japan is seeking a Brand Marketing Manager to own the integrated marketing calendar and drive campaign execution from strategy through production to launch across guest touchpoints. You will coordinate with Creative, Digital, Social, Loyalty/CRM, Operations, Culinary, Supply Chain and Finance, and work with external agencies to ensure brand-consistent results.

The ideal candidate has 5+ years in brand or consumer marketing within fast casual or multi-unit businesses, strong writing of

Qualifications

• 5+ years of brand/consumer marketing experience, preferably in QSR, fast casual, or multi-unit consumer business.
• Demonstrated experience managing integrated campaigns from strategy to go-to-market execution.
• Strong creative brief-writing and feedback abilities with clear messaging and deliverables.
• Experience managing production across channels (photo/video shoots, asset development).
• In-store merchandising or point-of-purchase program experience, including print production and vendor coordination.
• Excellent project-management skills and ability to lead multiple campaigns and deadlines.

Responsibilities

• Own Sarku Japan's rolling brand calendar and integrated campaigns across core menu priorities, LTOs, value programs and brand initiatives.
• Translate business and brand priorities into integrated campaign plans with objectives, milestones, owners and launch dates.
• Lead day-to-day campaign management from kickoff through launch, aligning cross-functional teams and dependencies.
• Drive launch readiness with status updates, meetings and risk management to keep programs moving.
• Lead creative briefing, brand stewardship and production; write briefs, manage partners and protect brand voice across channels.
• Attend photo/video shoots as brand lead to ensure food, product and creative execution are brand-right.
• Route, proof and approve final assets for consistency across POP, digital, social, CRM/loyalty and more.
• Develop national POS materials; coordinate printing, kit configuration and distribution; ensure on-time execution.
• Validate restaurant lists, ship dates and campaign details; troubleshoot fulfillment issues proactively.
• Maintain asset libraries and launch checklists for field teams.
• Measure performance using insights and KPIs; build post-launch recaps linking activity to sales, traffic and engagement.
• Manage campaign budgets and vendor scopes with financial discipline.
• Stay connected to guest experience and feed learnings back into future campaigns.

Skills

Brand marketing

Campaign management

Cross-functional coordination

Creative brief-writing

Project management

Budget management

Vendor coordination

Education

Bachelor's degree in Marketing or related field

Tools

Adobe Creative Suite

CRM tools

Job description

Sarku Japan is seeking a Brand Marketing Manager to own the integrated marketing calendar and drive campaign execution from strategy through production to launch across guest touchpoints. You will coordinate with Creative, Digital, Social, Loyalty/CRM, Operations, Culinary, Supply Chain and Finance, and work with external agencies to ensure brand-consistent results.

The ideal candidate has 5+ years in brand or consumer marketing within fast casual or multi-unit businesses, strong writing of