Brand Campaigns Lead — Growth & Launch

Workstream; Phoenix (AZ); On-site; USD 90,000 - 120,000; Full time

Job summary

Sarku Japan is seeking a Brand Marketing Manager to own the integrated marketing calendar and execute campaigns from strategy to launch. You'll work with Creative, Digital, Social, Loyalty/CRM, Operations, Culinary, Supply Chain and Finance, plus external partners, to ensure on-brand, on-time delivery across guest touchpoints.

The ideal candidate blends brand thinking with strong operational execution, writing briefs, guiding creative, managing timelines, and ensuring assets meet brand standards

Qualifications

• 5+ years of brand, integrated or consumer marketing experience, preferably within QSR, fast casual, restaurants, retail, CPG or another multi-unit consumer business.
• Demonstrated experience managing integrated campaigns, promotions or product launches from strategy and brief through creative development, production and go-to-market execution.
• Strong creative brief-writing skills and the ability to translate consumer and business strategy into clear messaging, creative direction and actionable deliverables.
• Experience managing creative production, including photo and/or video shoots, agency partners and asset development across multiple channels.
• Experience with in-store merchandising or point-of-purchase programs, including print production, vendor coordination, store distribution and executional QA.
• Strong brand judgment and attention to detail, with the confidence to provide clear creative feedback and protect consistency without slowing the work down.
• Proven ability to lead cross-functional initiatives and influence partners across Marketing, Operations and other functions without direct reporting authority.
• Excellent project-management and organizational skills with the ability to manage multiple campaigns, deadlines, stakeholders and changing priorities simultaneously.
• Strong written and verbal communication skills, analytical and commercial mindset, and comfort working with performance data to identify learnings and recommendations.

Responsibilities

• Own the Brand Calendar and Integrated Campaigns: Manage and maintain Sarku Japan's rolling marketing calendar across core menu priorities, limited-time offers, value programs, beverage innovation, seasonal moments and brand-building initiatives.
• Translate business and brand priorities into integrated campaign plans with clear objectives, channel roles, milestones, owners, decision points and launch dates.
• Lead day-to-day project management for assigned campaigns from kickoff through launch, keeping cross-functional teams aligned on deliverables, dependencies, timing and approvals.
• Drive launch readiness through clear status updates, working sessions and escalation of risks so programs move forward with speed and accountability.
• Lead Creative Briefing, Brand Stewardship and Production: Write clear, insight-led creative briefs that define the business objective, consumer opportunity, target audience, key message, reasons to believe, deliverables, channel requirements and success measures.
• Brief and manage internal and external creative partners, provide actionable feedback and guide work through reviews and approvals while protecting Sarku Japan's brand voice, visual identity and strategic intent.
• Own the production process for campaign assets, including pre-production planning, shot lists and asset needs; attend photo and video shoots as the brand lead to ensure the food, product and creative execution are brand-right.
• Route, proof and approve final campaign assets for accuracy and consistency across restaurant POP, digital, social, CRM/loyalty, third-party delivery, menu and other guest-facing channels.
• Drive POP, Restaurant Readiness and Launch Execution: Lead the development, printing, kit configuration and distribution of national point-of-purchase and in-restaurant marketing materials, partnering with creative teams, print vendors and Operations to deliver accurately and on time.
• Validate restaurant lists, quantities, ship dates, installation instructions and campaign details, and proactively troubleshoot fulfillment or execution issues before they affect the guest experience.
• Maintain campaign toolkits, final asset libraries, launch checklists and restaurant communications so field and restaurant teams have one clear source of truth for execution.
• Measure Performance and Build a Stronger Brand: Use consumer insights, competitive activity, cultural trends and business performance to inform the marketing calendar, strengthen briefs and identify opportunities to improve future campaigns.
• Partner with Analytics and Finance to define campaign KPIs and build post-launch recaps that connect marketing activity to sales mix, traffic/transactions, offer performance, digital or loyalty engagement and other agreed measures.
• Manage assigned campaign and production budgets, vendor scopes and invoices with strong attention to financial discipline and delivery against plan.
• Stay close to the restaurant and guest experience through periodic market visits and restaurant feedback, bringing executional learnings back into future creative, campaign and brand decisions.

Skills

Brand marketing

Integrated campaigns

Creative briefs

Project management

Cross-functional collaboration

Marketing analytics

Communication

Vendor management

QA and approvals

Tools

Print production

Asset management

Job description

Sarku Japan is seeking a Brand Marketing Manager to own the integrated marketing calendar and execute campaigns from strategy to launch. You'll work with Creative, Digital, Social, Loyalty/CRM, Operations, Culinary, Supply Chain and Finance, plus external partners, to ensure on-brand, on-time delivery across guest touchpoints.

The ideal candidate blends brand thinking with strong operational execution, writing briefs, guiding creative, managing timelines, and ensuring assets meet brand standards