VP, Brand Marketing

Hard Rock International; Las Vegas (NV); On-site; USD 220,000 - 340,000; Full time

Job summary

Hard Rock Hotel & Casino Las Vegas is seeking a Vice President of Brand Marketing to lead advertising, digital marketing, PR, content, and sponsorships. The role drives brand awareness, guest acquisition, loyalty, and revenue growth through integrated, data-driven strategies in a premier resort destination.

The executive leads a high-performing marketing organization, collaborates with gaming, hospitality, entertainment, and corporate partners, and ensures compliance with gaming regulations and

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field; MBA preferred.
• Minimum 10 years of progressive marketing leadership experience at executive level in gaming, hospitality, entertainment, resort, or related industries.
• Proven success leading integrated brand and digital marketing strategies that drive measurable business results.
• Strong expertise in brand management, media strategy, CRM, loyalty marketing, digital performance, guest acquisition, and customer engagement.
• Experience managing significant marketing budgets, agency partnerships, and cross-functional initiatives.
• Preferred experience with integrated resort, casino, or major property openings.
• Strategic leadership with strong business acumen, financial discipline, analytical capabilities, and executive presence.

Responsibilities

• Develop and execute the overall marketing strategy to support gaming and non-gaming revenue growth, brand equity, guest acquisition, retention, and market share objectives.
• Lead brand positioning and integrated marketing campaigns across paid, owned, earned, and partnered channels to ensure a consistent and compelling brand experience.
• Oversee digital marketing strategy including media, search, social, CRM, website, email, mobile, and marketing automation to drive engagement and revenue.
• Utilize guest insights, analytics, and performance metrics to optimize marketing effectiveness and budgets.
• Partner with property and enterprise leaders to develop customer-centric programs, promotions, and communications.
• Direct public relations, content strategy, sponsorships, and reputation management initiatives.
• Lead agency relationships, creative development, and marketing partnerships to ensure best-in-class execution and ROI.
• Develop and manage departmental budgets, forecasts, and resource plans; ensure financial accountability and operational efficiency.
• Build and mentor a high-performing marketing team with collaboration and accountability.

Skills

Brand marketing leadership

Digital marketing

Advertising strategy

Data-driven decision making

Team leadership

Education

Bachelor's degree in Marketing or related field

MBA preferred

Tools

CRM

Marketing automation

Media planning

Job description

Coming soon to the Las Vegas Strip, Hard Rock Las Vegas will be a fully integrated luxury resort offering world-class hospitality, gaming, dining, entertainment and retail. Positioned on the 50-yard line of the Strip, the resort will feature a nearly 700 ft. guitar-shaped hotel that will change the Las Vegas skyline. The finished complex will feature over 3,700 hotel rooms, approximately 175,000 square feet of gaming space, two spas, multiple pools, live entertainment venues and dozens of restaurants, lounges and retail outlets.

Job Summary

Reporting to the Senior Vice President of Entertainment & Event Marketing, the Vice President of Brand Marketing provides strategic leadership for the Hard Rock Hotel & Casino Las Vegas, overseeing advertising, digital marketing, public relations, content, and sponsorships. This executive is responsible for driving brand awareness, guest acquisition, loyalty, and revenue growth through integrated marketing strategies, data-driven decision-making, and innovative guest engagement initiatives that position the property as a premier domestic and international destination. The Vice President leads a high-performing marketing organization and collaborates closely with gaming, hospitality, entertainment, and corporate partners to position Hard Rock Las Vegas as a premier integrated resort destination.

Responsibilities

• Develop and execute the overall marketing strategy to support gaming and non-gaming revenue growth, brand equity, guest acquisition, retention, and market share objectives.
• Lead brand positioning and integrated marketing campaigns across paid, owned, earned, and partnered channels to ensure a consistent and compelling brand experience.
• Oversee digital marketing strategy, including media, search, social, CRM, website, email, mobile, and marketing automation to drive engagement, conversion, and revenue.
• Utilize guest insights, analytics, and performance metrics to optimize marketing effectiveness, media investments, and customer lifetime value.
• Partner with property and enterprise leaders to develop customer-centric programs, promotions, and communications that enhance loyalty and guest engagement.
• Direct public relations, content strategy, sponsorships, and reputation management initiatives to strengthen brand visibility and market presence.
• Lead agency relationships, creative development, and marketing partnerships to ensure best-in-class execution and return on investment.
• Develop and manage departmental budgets, forecasts, and resource plans while ensuring financial accountability and operational efficiency.
• Build, mentor, and develop a high-performing marketing team while fostering collaboration, innovation, and accountability.
• Ensure compliance with all applicable gaming regulations, company policies, and brand standards.
• Serve as a strategic advisor to executive leadership on market trends, consumer behavior, competitive dynamics, and emerging marketing opportunities.

Qualifications

• Bachelors degree in Marketing, Business Administration, Communications, or a related field required; MBA preferred.
• Minimum 10 years of progressive marketing leadership experience, including executive-level responsibility within gaming, hospitality, entertainment, resort, or comparable consumer-facing industries.
• Proven success developing and leading integrated brand and digital marketing strategies that drive measurable business results.
• Strong expertise in brand management, media strategy, CRM, loyalty marketing, digital performance, guest acquisition, and customer engagement.
• Demonstrated experience managing significant marketing budgets, agency partnerships, and cross-functional initiatives.
• Previous integrated resort, casino, or major property opening experience strongly preferred.
• Strategic leader with strong business acumen, financial discipline, analytical capabilities, and executive presence.
• Proven ability to build and develop high-performing teams in a fast-paced, dynamic environment.
• Exceptional communication, relationship-building, and stakeholder management skills.

Work Environment

Physical demands include standing, walking, and noise exposure for extended periods. Position requires occasional lifting and moving of items weighing up to 50 pounds. May be exposed to casino-related environmental factors including secondhand smoke. Must be able to work flexible hours, including nights, weekends, and holidays.

The Company gives preference in all of its employment practices to Native Americans. First preference in hiring, promoting and in all other aspects of employment is given to members of the Native American and Indigenous Tribes who meet the job requirements.

About the Employer

Be Iconic represents the roots of our culture. The Seminole Tribe of Florida remains the only unconquered tribe in the United States of America. The Tribe established Seminole Gaming in 1979, when it opened the first high-stakes bingo hall in the United States. Building on its rich heritage of courageous and groundbreaking achievements, the Seminole Tribe of Florida acquired Hard Rock International in March 2007 - the first transaction of its kind by a Native American tribe. Today, Hard Rock International remains one of the most globally recognized companies in the world, with Hard Rock Hotel, Casino, Cafe and Rock Shop venues in over 74 countries. With the continued growth of Seminole Gaming and Hard Rock International, Seminole Hard Rock Support Services was created to support all of our brands and lines of business. With the largest global footprint in the hospitality industry for over 50 years, our number-one job is to bring fun and excitement to our team members and our guests!