Brand Marketing Director: Strategy & Growth

GoTo Foods; Atlanta (GA); On-site; USD 150,000 - 210,000; Full time

Job summary

Auntie Anne's is seeking a Director of Brand Marketing in Atlanta to lead the development and execution of integrated marketing plans that grow sales and brand share across channels.

You will partner with brand leaders and cross-functional teams to optimize franchisee and customer experiences, manage media and promotions, and develop talent to drive profitability, guest traffic, and long-term franchise value.

Qualifications

• 8+ years developing and executing marketing plans/programs
• 5 years leading a team
• 3 years integrating all categories of marketing
• Restaurant/food & beverage/retail or DTC experience
• Product development experience – menu or goods & services
• Experience leveraging digital media, promotions and PR to drive results

Responsibilities

• Lead brand strategy, positioning, and value proposition with analytics and insights
• Develop end-to-end marketing calendar and media plans
• Collaborate with cross-functional partners and internal creative teams
• Monitor results and adjust campaigns for ROAS and profitability
• Manage budgets across channels and resources
• Build strong relationships with franchisees and external vendors
• Develop and mentor the marketing team to drive performance

Skills

Brand strategy

Analytical thinking

Cross-functional leadership

Budget management

Media planning

Team leadership

Customer experience

Digital marketing

Presentation skills

Vendor relationships

Education

Bachelor's degree in marketing/PR/communications

Master's degree

Tools

Microsoft Office

Job description

Auntie Anne's is seeking a Director of Brand Marketing in Atlanta to lead the development and execution of integrated marketing plans that grow sales and brand share across channels.

You will partner with brand leaders and cross-functional teams to optimize franchisee and customer experiences, manage media and promotions, and develop talent to drive profitability, guest traffic, and long-term franchise value.