Brand Marketing Director — Growth Strategy & Leadership

Naterra International, Inc.; Coppell (TX); On-site; USD 140,000 - 190,000; Full time

Job summary

Naterra International, Inc. is seeking an experienced Director of Brand Marketing to own brand strategy, positioning and GTM execution while leading a team of brand professionals. This role partners with Sales, Supply Chain, Finance and other teams to ensure bold, profitable growth for Tree Hut and Baby Magic brands.

If you are a leader with beauty/CPG experience, strategic brand leadership, and a passion for building brands people love, this is the role for you.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• 8+ years of brand management experience in a fast-moving CPG environment.
• 2–3 years of direct people management experience.
• Cross-functional CPG experience required; commercial experience partnering with Sales strongly preferred.
• Strong leadership, communication, and interpersonal skills.
• Analytical and strategic thinking with ability to build commercial models that drive growth.
• Proactive ownership mindset; highly organized and able to drive strategy while delivering on execution.
• Passionate about data analytics and its impact on the bottom line; proficiency in KPI’s and budget management.

Responsibilities

• Own and drive the brand strategic planning process with consistent positioning and financial alignment.
• Identify whitespace opportunities and expand product innovation pipeline for profitable brand growth.
• Analyze market trends and consumer behavior to inform strategic decisions and opportunities.
• Champion brand storytelling across channels and touchpoints with insight-driven content.
• Set and uphold brand standards across marketing materials, packaging, and visuals.
• Lead integrated marketing campaigns end-to-end with cross-functional teams.
• Monitor campaign performance and use data to inform strategy and optimize results.
• Foster collaboration across Marketing, Sales, Supply Chain, and other teams to hit goals.
• Oversee brand marketing budgets and own P&L at the brand level.
• Lead, mentor, and develop a team of brand professionals; design team structures and resource plans.

Skills

Brand leadership

Strategic planning

Cross-functional leadership

P&L management

Market analysis

Team development

Data analytics

Budget management

Communication

Digital & social media savvy

Education

Bachelor's degree in Marketing

Business Administration

Job description

Naterra International, Inc. is seeking an experienced Director of Brand Marketing to own brand strategy, positioning and GTM execution while leading a team of brand professionals. This role partners with Sales, Supply Chain, Finance and other teams to ensure bold, profitable growth for Tree Hut and Baby Magic brands.

If you are a leader with beauty/CPG experience, strategic brand leadership, and a passion for building brands people love, this is the role for you.