Director of Brand Marketing

Naterra International, Inc.; Coppell (TX); On-site; USD 140,000 - 190,000; Full time

Job summary

Naterra International, Inc. is seeking an experienced Director of Brand Marketing to own brand strategy, positioning and GTM execution while leading a team of brand professionals. This role partners with Sales, Supply Chain, Finance and other teams to ensure bold, profitable growth for Tree Hut and Baby Magic brands.

If you are a leader with beauty/CPG experience, strategic brand leadership, and a passion for building brands people love, this is the role for you.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• 8+ years of brand management experience in a fast-moving CPG environment.
• 2–3 years of direct people management experience.
• Cross-functional CPG experience required; commercial experience partnering with Sales strongly preferred.
• Strong leadership, communication, and interpersonal skills.
• Analytical and strategic thinking with ability to build commercial models that drive growth.
• Proactive ownership mindset; highly organized and able to drive strategy while delivering on execution.
• Passionate about data analytics and its impact on the bottom line; proficiency in KPI’s and budget management.

Responsibilities

• Own and drive the brand strategic planning process with consistent positioning and financial alignment.
• Identify whitespace opportunities and expand product innovation pipeline for profitable brand growth.
• Analyze market trends and consumer behavior to inform strategic decisions and opportunities.
• Champion brand storytelling across channels and touchpoints with insight-driven content.
• Set and uphold brand standards across marketing materials, packaging, and visuals.
• Lead integrated marketing campaigns end-to-end with cross-functional teams.
• Monitor campaign performance and use data to inform strategy and optimize results.
• Foster collaboration across Marketing, Sales, Supply Chain, and other teams to hit goals.
• Oversee brand marketing budgets and own P&L at the brand level.
• Lead, mentor, and develop a team of brand professionals; design team structures and resource plans.

Skills

Brand leadership

Strategic planning

Cross-functional leadership

P&L management

Market analysis

Team development

Data analytics

Budget management

Communication

Digital & social media savvy

Education

Bachelor's degree in Marketing

Business Administration

Job description

Naterra International, Inc. is a high-growth US sales and marketing company of beauty, baby care and personal care products. We are committed to manufacturing personal care products of the highest quality that promote better living. Our brands include Tree Hut (treehutshea.com) and Baby Magic (babymagic.com).

About The Role

Naterra is looking for an experienced and talented Director of Brand Marketing to lead Naterra’s brands. This is the brand leader — owning brand strategy, positioning, and go-to-market execution while leading a team of brand professionals. This role partners closely with Sales, Supply Chain, Finance, and other Naterra teams to ensure the brands compete boldly and grow profitably.

If you are a leader with experience in beauty or CPG, strategic brand leadership, and a passion for building brands people love, this is the role for you.

What You'll Do

Brand Leadership and Strategy

• Own and drive the brand strategic planning process, ensuring consistent brand positioning and alignment with financial goals
• Identify and capitalize on white space opportunities, trends, and expansion areas to support a strong product innovation pipeline and profitable brand growth
• Analyze market trends and consumer behavior to inform strategic decisions and identify new growth opportunities
• Champion brand storytelling — bringing product narratives to life through compelling, insight-driven content across all channels and touchpoints
• Set and uphold brand standards, ensuring consistency across marketing materials, packaging, and visual merchandising

Campaign Management and Execution

• Lead the development of integrated marketing campaigns end-to-end — from briefing through execution — working cross-functionally with Creative, Media, Social, Sales, and Product Development
• Direct the creation of campaign strategy through briefings and collaborative workshops with the broader Marketing team
• Monitor and analyze campaign performance; use data to inform strategy and continuously improve results

Cross-Functional Leadership & P&L Management

• Foster strong collaboration across Marketing, Sales, Supply Chain, and other Naterra teams to achieve unified business goals
• Collaborate with Sales on retailer relationships, line review decks, and sell-in stories that bring the brands to life at the shelf and in the buyer conversation
• Oversee the brand marketing budget, ensuring efficient resource allocation
• Own P&L and budget management at the brand level

Team Development

• Lead, mentor, and develop a team of brand professionals; set clear objectives, foster a collaborative and innovative culture, and provide ongoing coaching and professional development
• Design and implement team structures and resource plans aligned to business goals, ensuring efficient use of talent and capabilities

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field
• 8+ years of experience in brand management in a fast-moving CPG environment, with a proven track record of developing and executing successful brand strategies and campaigns
• 2–3 years of direct people management experience
• Cross-functional CPG experience required; commercial experience partnering with Sales strongly preferred
• Strong leadership, communication, and interpersonal skills
• Analytical and strategic thinking skills with the ability to build commercial models that drive growth
• Proactive ownership mindset; highly organized, able to drive high-level strategy while delivering on execution
• Passionate about data analytics and its impact on the bottom line; strong proficiency in P&L, KPI’s, and budget management
• Comfortable analyzing complex, evolving situations to develop productive and sustainable solutions
• Digital and social-media savvy with a strong understanding of the modern consumer landscape
• Adaptable to fast-paced environments; skilled at prioritizing against resources and budget while keeping bigger-picture goals in focus
• Start-up mentality: willing to roll up sleeves, prioritize ruthlessly, and thrive in ambiguity
• Demonstrated project management expertise leading cross-functional teams to successful outcomes
• Experience in market research and competitive analysis