Brand Marketing Director - Growth & Launch Leader (Beauty)

Mathys+Potestio / The Creative Party®; New York (NY); Ibrido; USD 170.000 - 180.000; Tempo pieno

Vantaggi offerti da questo lavoro

Unlimited PTO

Health & dental insurance

401(k) benefits

Descrizione del lavoro

Mathys+Potestio / The Creative Party® is seeking a Brand Marketing Director to shape strategy, lead integrated campaigns, and steer product launches for a prestige beauty and wellness brand. The role blends strategic vision with hands-on execution, guiding cross-functional teams through go-to-market plans, storytelling, and partnerships to drive awareness, growth, and lasting brand authority.

The candidate will lead a fast-paced team, translate scientific insights into consumer narratives, and

Competenze

• 8+ years of experience in brand marketing.
• Experience within prestige beauty, wellness, fashion, or premium consumer brands preferred.
• Demonstrated success developing integrated marketing campaigns and leading product launches.
• Strong expertise in brand strategy, positioning, messaging development, and go-to-market planning.
• Experience managing agencies, budgets, and multiple concurrent initiatives.
• Excellent communication, presentation, and stakeholder management skills.
• Strong understanding of marketing performance metrics and business impact measurement.
• Exceptional organizational, project management, and problem-solving abilities.
• Collaborative leadership style with experience influencing cross-functional teams.

Mansioni

• Develop and manage brand positioning, messaging architecture, and overall brand strategy.
• Ensure consistent and differentiated brand identity across all consumer touchpoints.
• Translate scientific/product information into accessible consumer messaging.
• Lead annual and seasonal marketing calendars including launches, campaigns, events, and initiatives.
• Develop omnichannel plans with objectives, audiences, channel strategies, budgets, and KPIs.
• Collaborate with growth, creative, social, PR, email, e-commerce, and retail teams.
• Create campaign briefs and oversee programs from concept through launch and post-campaign analysis.
• Balance long-term brand-building with customer acquisition and revenue growth.

Conoscenze

Brand marketing

Campaign leadership

Go-to-market planning

Cross-functional leadership

Agency management

Communication skills

Descrizione del lavoro

Mathys+Potestio / The Creative Party® is seeking a Brand Marketing Director to shape strategy, lead integrated campaigns, and steer product launches for a prestige beauty and wellness brand. The role blends strategic vision with hands-on execution, guiding cross-functional teams through go-to-market plans, storytelling, and partnerships to drive awareness, growth, and lasting brand authority.

The candidate will lead a fast-paced team, translate scientific insights into consumer narratives, and