Brand & Marketing Design Manager

Peoplesbank; Holyoke (MA); On-site; USD 89,000 - 109,000; Full time

Job summary

PeoplesBank is seeking a highly creative Marketing Design Manager to serve as the organization’s primary creative resource and brand steward. This role oversees the development, execution, and oversight of visual collateral across print, digital, social media, presentations, advertising, website content, email marketing, and sales collateral.

The Marketing Design Manager will establish and maintain design standards that strengthen the PeoplesBank brand while ensuring materials meet high quality,

Qualifications

• Bachelor’s degree in Graphic Design, Visual Communications, Marketing, Digital Media, Fine Arts, or related field preferred.
• Equivalent combination of education, training, and professional experience may be considered in lieu of degree.
• 5+ years of professional experience in graphic design, creative services, or marketing communications.

Responsibilities

• Develop and execute high-quality visual designs across print and digital channels.
• Create marketing collateral including brochures, flyers, advertisements, direct mail, signage, event materials, infographics, and promotional materials.
• Design digital assets for websites, email campaigns, social media platforms, online advertising, and customer communications.
• Maintain and evolve PeoplesBank's visual identity standards for a consistent brand experience.
• Serve as brand steward, ensuring materials adhere to brand guidelines.
• Establish design best practices, templates, and standards for use across the organization.
• Build and maintain digital pattern library to support visual identity across surfaces.
• Review, evaluate, and approve creative materials from agencies and internal teams.
• Provide creative direction to ensure quality and alignment with objectives.
• Monitor brand consistency across communications and customer touchpoints.
• Design and enhance executive presentations, sales materials, and board materials.
• Develop presentation templates and visual storytelling frameworks.
• Design and update website content, landing pages, and digital experiences.
• Support email marketing campaigns and digital assets for acquisition and retention.
• Coordinate photography and multimedia content; manage multiple projects.

Skills

Creative design

Brand stewardship

Communication

Education

Bachelor's degree in graphic design or related field

Equivalent combination of education and experience

Tools

Figma

Adobe Creative Cloud

Microsoft Office 365

WordPress

HTML/CSS

Job description

PeoplesBank is seeking a highly creative Marketing Design Manager to serve as the organization’s primary creative resource and brand steward. This role oversees the development, execution, and oversight of visual collateral across print, digital, social media, presentations, advertising, website content, email marketing, and sales collateral.

The Marketing Design Manager will establish and maintain design standards that strengthen the PeoplesBank brand while ensuring materials meet high quality,