Brand & Marketing Communications Strategist

Jeanne-D; Lowell (MA); On-site; USD 34,000 - 51,000; Full time

Job summary

Jeanne D’Arc Credit Union is seeking a Senior Marketing Communications Specialist to shape brand voice, content, and public presence. You will support PR, digital content, online reputation, and community engagement through multiple channels, collaborating across departments to maintain brand standards and regulatory compliance.

The role emphasizes content planning, messaging consistency, and member-focused communication, with opportunities to lead campaigns and improve financial wellness

Qualifications

• Bachelor's degree in Marketing, Communications, Graphic Design, or related field.
• 3-5 years of similar or related experience; banking/credit union knowledge preferred.
• Demonstrated portfolio in print, digital, branding, and marketing communications.

Responsibilities

• Develops, plans, and maintains engaging content for marketing campaigns.
• Drafts press releases and interacts with press and community outlets.
• Oversees brand voice and consistency across channels while ensuring compliance.
• Manages online reputation and digital presence across social media and platforms.
• Analyzes social media metrics to guide content and campaign strategies.
• Grows the blog and supports member education and engagement.
• Executes marketing promotions in collaboration with teams and vendors.
• Writes and updates website content reflecting brand voice and goals.
• Represents the Credit Union at events and fosters community relationships.

Skills

Content development

Social media

Public relations

Branding

Copywriting

Video content creation

WordPress

HubSpot

Adobe Creative Cloud

Microsoft Office

Education

Bachelor's degree in Marketing, Communications, Graphic Design, or related field

3-5 years of related experience

Tools

WordPress

HubSpot

Adobe Creative Cloud

Meta Business Suite

Microsoft Office (Word, Excel, PowerPoint)

Microsoft Outlook

Microsoft Teams

Job description

Jeanne D’Arc Credit Union is seeking a Senior Marketing Communications Specialist to shape brand voice, content, and public presence. You will support PR, digital content, online reputation, and community engagement through multiple channels, collaborating across departments to maintain brand standards and regulatory compliance.

The role emphasizes content planning, messaging consistency, and member-focused communication, with opportunities to lead campaigns and improve financial wellness