Senior Marketing Communications Specialist

ADP, Inc.; Lowell (MA); On-site; USD 34,000 - 51,000; Full time

Job summary

Jeanne D’Arc Credit Union in Lowell, MA seeks a Senior Marketing Communications Specialist to shape brand voice and public presence across PR, digital, and community channels. You will support financial wellness initiatives, collaborate with internal teams, and manage content across websites, blogs, emails, and social platforms.

The role balances creativity with compliance, delivering engaging content and campaigns that reflect the Credit Union’s mission and support member education and

Qualifications

• Minimum 3–5 years of experience in marketing, communications, or related field.
• Experience implementing integrated marketing communications across channels.
• Ability to ensure brand voice, messaging, and compliance across materials.

Responsibilities

• Develops, plans, and maintains engaging content for marketing campaigns and social media; creates calendars and emails.
• Drafts press releases and pitches to media outlets and industry journals.
• Serves as a brand steward with consistent voice and visual identity while ensuring compliance.
• Oversees online reputation and digital presence across social media and platforms.
• Tracks and analyzes social media metrics to inform strategies.
• Manages the Blog and creates member-education content.
• Executes marketing promotions and campaigns in collaboration with teams and vendors.
• Writes and updates website content to support marketing initiatives and compliance.
• Supports financial wellness and community-engagement initiatives.
• Represents the Credit Union at events and builds relationships with members and partners.

Skills

Integrated marketing communications

Brand management

Content development

Public relations

Social media management

WordPress

HubSpot

Adobe Creative Cloud

Microsoft Office

Project management

Education

Bachelor's degree in Marketing, Communications, Graphic Design, or related field

Tools

WordPress

HubSpot

Adobe Creative Cloud

Meta Business Suite

Microsoft Office

Microsoft Teams

Microsoft Outlook

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Senior Marketing Communications Specialist

Full Time Admin Support Lowell, MA, US

3 days ago Requisition ID: 1138

Salary Range: $24.57 To $36.86 Hourly

Join Our Team and Make an Impact!

At Jeanne D’Arc Credit Union, we don’t just offer jobs—we build careers. With competitive pay, outstanding benefits, a supportive team environment, and endless growth opportunities, you’ll have everything you need to thrive.

We take pride in our team, who go above and beyond to deliver exceptional service and offer smart financial solutions to our members. If you’re looking for a rewarding role where you can make a difference in helping people and giving back to the community, we’d love to have you on board!

Now Hiring: Senior Marketing Communications Specialist

The Senior Marketing Communications Specialist plays a key role on the Marketing team, helping shape and strengthen Jeanne D’Arc Credit Union’s brand, voice, and public presence. The position serves as an important connection between the Credit Union and its members, community, and media by supporting public relations, digital and website content, online reputation, financial wellness initiatives, and community engagement efforts through a variety of content mediums. Through this work, the Senior Marketing Communications Specialist helps build awareness, foster engagement, and reinforce the Credit Union’s commitment to its members and communities.

Working collaboratively with the Marketing team and across departments, the Senior Marketing Communications Specialist helps bring the Credit Union’s priorities and initiatives to life through clear, compelling, and consistent communications across a variety of channels. The role balances creativity and strategic thinking with attention to brand standards, compliance, and organizational goals.

Essential Functions and Responsibilities:

• Develops, plans, and maintains engaging content for marketing and social media campaigns. Creates and implements monthly content and social media calendars, email campaigns, brochures, advertisements, and other collateral that accurately reflect Jeanne D’Arc Credit Union’s brand and adhere to compliance standards.
• Drafts press releases, pitches stories, and communicates with press contacts, community outlets, and industry journals to acquire press for the Credit Union.
• Serves as a brand steward, ensuring consistent voice, messaging, and visual identity across marketing and communications channels while maintaining compliance with applicable standards and regulations.
• Oversees the Credit Union’s online reputation and digital presence, supporting meaningful engagement and a positive, consistent experience across social media and other online platforms.
• Tracks, analyzes, and reports on social media performance metrics and insights to evaluate effectiveness, identify trends, and inform content and campaign strategies.
• Manages, edits, and grows The Money Mill Blog as a key resource for member education and engagement.
• Develops and executes marketing promotions and campaigns in collaboration with the Marketing team, internal departments, and external vendors.
• Writes, edits, and updates clear, engaging website content that supports marketing initiatives, reflects the Credit Union’s brand voice, meets member information needs, and remains compliant.
• Supports marketing and communications initiatives related to the Credit Union’s financial wellness programs and community engagement efforts.
• Represents the Credit Union at community and organizational events, generates content from these events for use across marketing and communications channels, and helps strengthen relationships with members, prospective members, community partners, and the public.
• Perform all duties consistent with applicable Federal and State laws and regulations as well as credit union policies.
• Perform other related duties as assigned.

Supervisory Responsibilities:

This position has no direct supervisory responsibilities.

Requirements (Knowledge, Skills, Abilities, and Education and/or Experience):

Knowledge

• Strong understanding of integrated marketing communications, branding, advertising, content development, promotions, public relations, and member engagement strategies.
• Knowledge of applicable regulatory and compliance requirements, with the ability to review marketing and communications content for accuracy, consistency, and compliance to support fair and consistent practices.

Skills

• Excellent written and verbal communication skills required, including, writing correspondence and reports with the correct use of grammar, punctuation, and sentence structure.
• Strong attention to detail with the ability to ensure accuracy, consistency, and quality across all marketing communications and materials.
• Expertise in content development ensuring messaging aligns with the Credit Union’s mission, values, and commitment to provide excellent member experience.
• Effective organizational and project management skills with the ability to manage multiple priorities while meeting deadlines.
• Strong collaboration and interpersonal skills with the ability to build effective relationships across departs and with external partners.
• Proficiency with social media platforms and digital content creation, including developing content tailored to varying audiences and channels.
• Video content creation skills, including planning, scripting, capturing, and editing engaging video content for use across digital, social media, and other marketing channels.
• Proficient knowledge of WordPress or similar website content management system.
• Familiarity with HubSpot and other marketing automation or customer relationship management platforms preferred.
• Performs intermediate to advanced functions in the following software applications:
• Microsoft Office Applications (Word, Excel, and PowerPoint)
• Microsoft Outlook
• Microsoft Teams
• Adobe Creative Cloud
• HubSpot
• Wordpress
• Meta Business Suite

Abilities

• Managing multiple projects simultaneously while meeting deadlines and maintaining exceptional quality, accuracy and attention to detail in a fast-paced environment.
• Working independently while collaborating effectively with cross-functional teams; adapt to changing priorities and evolving business needs.
• Exercising sound judgment, maintain confidentiality, and handle sensitive information appropriately.
• Adapting messaging and communication styles to effectively engage different audiences, including members, prospective members, employees, community partners, and the general public.
• Identify opportunities for continuous improvement and recommend innovative creative solutions.

Education and/or Experience

• Bachelor's degree in Marketing, Communications, Graphic Design, or a related field required; and
• Minimum of 3-5 years of similar or related experience. Experience within the financial industry or knowledge of banking and/or Credit Union specific products, services, and regulations is preferred; and
• Demonstrated portfolio showcasing expertise in print, digital, branding, and marketing communications; or
• Equivalent combination of education and experience.

Your contributions will help our members achieve their financial goals while advancing your career in a dynamic and supportive environment.

Jeanne D’Arc Credit Union is an Equal Opportunity Employer. We are committed to fostering an inclusive workplace where every employee and applicant is treated with dignity, respect, and fairness. All qualified candidates will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, national origin, protected veteran status, genetics, disability or any other characteristic protected by law.

If you require a reasonable accommodation to complete the application process or participate in an interview, please contact Human Resources at [phone] ext. 7903. Reasonable accommodations will be provided in accordance with applicable law.