Associate, Brand Marketing- Product Experience

Nestlé S.A.; Arlington (VA); Hybrid; USD 105,000 - 151,000; Full time

Benefits offered by this job

401k with company match

Healthcare coverage

Performance-based incentives

Job summary

Nestlé USA is seeking an Associate, Brand Marketing- Product Experience to shape how our brands are experienced through product, packaging, and innovation. You will collaborate with cross-functional teams to ensure superior product performance and a cohesive consumer experience across first and second moments of truth.

Responsibilities include driving consumer insights, developing packaging and product experiences, and supporting launch readiness with commercial tools and eContent.

Qualifications

• University degree in Marketing or related field; MBA preferred.
• Strong brand-building knowledge and experience.
• Excellent communication and interpersonal skills.
• Ability to lead cross-functional teams and manage multiple tasks.

Responsibilities

• Drive consumer and shopper insights to support innovation and launches.
• Develop packaging, product experiences, claims, naming, and go-to-market materials.
• Collaborate with CX, legal, R&D, and supply chain to ensure regulatory and brand standards.
• Own launch readiness and digital shelf execution across eCommerce platforms.

Skills

Brand management

Negotiation

Strategic analysis

Communication

Project management

Education

University degree in Marketing

Tools

MS Office

Job description

Associate, Brand Marketing- Product Experience

Foods you love. Brands you trust. And a career that empowers you to grow.
At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives.

Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.
This position is not eligible for Visa Sponsorship.

POSITION SUMMARY

Associate, Product Experience (PX), you help shape how the brand is experienced through product, packaging, innovation, and value delivery. By leveraging holistic consumer, category, and competitive understanding, you support innovation and renovation initiatives, product and packaging superiority efforts, and launch execution that strengthen the brand across first and second moments of truth. Working closely with both the brand Consumer Experience (CX) team, cross-functional partners, you help ensure brand experiences, product performance, and business objectives come together to deliver meaningful consumer impact and sustainable growth.

KEY RESPONSIBILITIES

Consumer, Category, and Customer (3C) Understanding

• Execute consumer and shopper insight activities to support innovation and in-market delivery, leveraging holistic consumer, category, customer, and competitive understanding to inform business decisions.
• Support product and consumer research activities, translating insights into actionable recommendations that inform business reviews and forecasting.
• Partner with Manager & Consumer Experience (CX) to translate category and customer understanding into executional outputs.
• Execute pipeline delivery activities across front end innovation (FEI), scoping, concept development, and market readiness aligned with defined innovation & renovation strategies.
• Execute development of concepts, claims, naming, packaging, and commercialization deliverables that support successful innovation launches, relaunches, and product changes.
• Coordinate day-to-day innovation management activities to ensure execution against timelines, deliverables, and business objectives.
• Support integration of the innovation pipeline monitoring forecast assumptions, performance metrics, and opportunities to optimize, scale, fix, or swap initiatives.
• Own delivery of launch readiness activities, including input for commercial selling materials, launch tools, product related eContent, and customer execution plans in partnership with Commercial Development teams.
• Execute and support renovation initiatives across product, formulation, and packaging changes to strengthen product superiority, design to value opportunities, and enhance the consumer experience.

Unrivaled Superiority for Product & Packaging

• Execute the development and execution of packaging and product experience initiatives aligned to brand ensuring a superior consumer experience across key moments of truth.
• Implement packaging design, execute visual identity application, product claims, and production delivery activities, partnering with cross-functional teams to bring product and packaging experiences to market.
• Partner with Legal, Regulatory, R&D, Supply Chain, and Brand teams to support claims development, compliance processes, feasibility assessments, and execution readiness, ensuring packaging meets regulatory requirements and product truth standards.
• Support delivery of Smart Label and build consumer trust and transparency with packaging-driven to deliver brand credibility while ensuring alignment across stakeholders and execution plans.
• Support the strategy of pricing, promotion, assortment, and portfolio, partnering with Commercial Development and Finance to deliver defined value objectives and business priorities.
• Provide input and execute deliverables supporting I&R integration into shopper plans (retailer media).
• Own digital shelf execution, including PDP content, product information, and digital asset deployment, ensuring a consistent and compelling product experience across eCommerce platforms.

Business Management

• Support monthly business reviews (MBP/MBR) for marketing, enterprise forecasting, and annual planning processes by preparing innovation inputs, new item performance updates, and recommendations that inform business decisions.
• Prepare marketing forecasting inputs, including consumption data, new item assumptions, performance updates, and business changes, helping translate results into actionable recommendations.
• Track and report on brand performance, innovation priorities, and key initiatives, ensuring leaders have visibility to performance trends, risks, and opportunities.
• Prepare and analyze assessments, translating innovation, product, and business performance data into actionable insights and priorities.
• Execute tracking and reporting of innovation pipeline performance, forecast assumptions, business changes, and key initiatives to support business planning processes.
• Support the development of the Brand Situation Analysis, Brand Plan, and MBS, partnering across functions to coordinate inputs, prepare data, and identify growth opportunities including innovation.

QUALIFICATIONS

• Typically has a University Degree (BA/BS) in Marketing or related business field; or equivalent experience
• MBA preferred
• In-depth knowledge of brand building management principles and practices.
• Strong negotiation and relationship building skills
• Strong research and strategic analysis skills
• Ability to work independently, autonomously and adapt quickly to change to deliver results
• Must have strong problem-solving and decision-making skills.
• Excellent communication (both verbal and written) and interpersonal skills.
• Basic financial acumen and understanding of calculating risk/return on business decisions.
• Ability to prioritize workload and self-manage projects, handle multiple tasks and meet strict deadlines.
• Proficient in Microsoft Office Applications

CRITICAL EXPERIENCES

• At least 3-5 years of work experience in brand or product management, marketing, or a related field
• Proven track record in developing and executing brand strategy.
• Demonstrated ability and initiative to drive cross-functional teams to deliver on collective brand goals.
• Experience leveraging data, research and trends to generate insights to understand consumer behavior (IRI or Nielsen knowledge strongly recommended).
• Demonstrated problem-solving and analytical capabilities, with the ability to develop creative/non-traditional solutions for challenging, undefined problems.

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Salary:$105,162.21 to$151,352.65 per year

Bonus Eligibility:Yes

Thepay rangeprovided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location. It is not typical for an individual to be hired at top of range.

Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more at https://www.nestlejobs.com/nestle-in-the-us-benefits

It is our business imperative to remain a very inclusive workplace.
To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

The Nestlé Companies are equal employment opportunity employers. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at [e-mail] or please dial 711 and provide this number to the operator: 1-800-321-6467.

This position is not eligible for Visa Sponsorship.