Brand Marketing Manager, Experience & Innovation

Nestle; Solon (OH); On-site; USD 120,000 - 173,000; Full time

Job summary

Nestlé USA seeks a Manager, Brand Marketing Combined Consumer & Product Experience (CX/PX) to lead the brand experience across communications, product, and commercial touchpoints. You will shape consumer communications, product experience, launches, and activation to bring the brand strategy to life in-market.

The role requires strong leadership of cross-functional teams, data-driven insights, and a proven ability to manage launches and optimize brand performance in a fast-paced environment.

Qualifications

• Typically has a University Degree (BA/BS) in Marketing or related business field; or equivalent experience
• MBA preferred.
• In-depth knowledge of brand building management principles and practices.
• Strong negotiation, agency management, and relationship-building skills.
• Strong research and strategic analysis skills.
• Demonstrated ability to lead cross-functional teams, influence stakeholders, and manage agency partners.
• Strong problem-solving and decision-making skills, with the ability to translate ambiguity into clear recommendations and action plans.
• Excellent communication (both verbal and written) and interpersonal skills.
• Strong financial acumen and the understanding of calculating risk/return on business decisions.
• Ability to manage multiple priorities, lead projects independently, and deliver results in a fast-paced environment.
• Proficient in Microsoft Office Applications.

Responsibilities

• Translate consumer, category, customer, and competitive insights into integrated brand and product strategies informing innovation, communications, activation, and portfolio priorities.
• Synthesize consumer learning, business performance, and marketplace data into actionable recommendations shaping brand-building decisions.
• Guide cross-functional teams in applying insights to development across innovation, product experience, communications, media, and activation.
• Leverage performance data and market signals to identify optimization opportunities and improve brand experiences and outcomes.
• Lead integrated brand, product, and innovation deliverables aligned to strategy across communications and consumer touchpoints.
• Own development and rollout of brand fundamentals, initiatives, and commercialization strategies to strengthen equity and engagement.
• Lead new item launch plans across product, communications, and channels for launch readiness and activation.
• Own execution timelines and deployment of launch content and sell-in tools through the lifecycle.
• Ensure execution reflects brand positioning, product claims, messaging, and consumer experience across touchpoints.
• Collaborate with cross-functional teams to translate strategy into execution across innovation, launch, and activation.

Skills

Brand management

Cross-functional leadership

Strategic thinking

Data-driven insights

Communication skills

Financial acumen

Education

BA/BS in Marketing or related business field

MBA preferred

Tools

Microsoft Office

Job description

Nestlé USA seeks a Manager, Brand Marketing Combined Consumer & Product Experience (CX/PX) to lead the brand experience across communications, product, and commercial touchpoints. You will shape consumer communications, product experience, launches, and activation to bring the brand strategy to life in-market.

The role requires strong leadership of cross-functional teams, data-driven insights, and a proven ability to manage launches and optimize brand performance in a fast-paced environment.