Brand Manager- St-Germain

Bacardi; Coral Gables (FL); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive Pay Package

Retirement/Pension Plan

Medical, Critical Illness, and Life보험

Employee Assistance Programs

Inclusive leave policies

Job summary

Bacardi in Miami, Florida is looking for an experienced Brand Manager to lead consumer programs for St-Germain and Noilly Prat. You'll drive brand strategy, collaborate with agencies and internal teams, and optimize performance against KPIs to grow brand value share.

You will manage budgets, translate insights into action, and craft compelling narratives across channels. This role requires a consumer-centric mindset and strong stakeholder communication within a luxury spirits context.

Qualifications

• Bachelor’s degree in Marketing or related field required.
• 6+ years of experience in brand management or agency leadership of multiple projects.
• Experience in spirits, beverage, or luxury brands preferred.
• Experience across digital, social, experiential, media, sponsorships.
• Strong analytical skills with Nielsen/Brandwatch familiarity.
• Excellent written and verbal communication; able to present to executives.

Responsibilities

• Lead the local paid, earned, and owned connections briefing and plan to deliver measurable business results.
• Steward day‑to‑day execution with external agencies and cross‑functional teams.
• Create narratives; ensure consistent brand expression and visual identity.
• Develop partnerships, sponsorships, and experiential programming in-market.

Skills

Brand management

Consumer insights

Cross-functional collaboration

Budget management

Data analysis

Communication

Education

Bachelor’s degree in Marketing or related field

MBA preferred

Job description

OUR OPPORTUNITY:

As a Brand Manager, you are an extension of the Brand Team and will lead your brand’s legacy by delivering impactful consumer-facing activities and targets for St-Germain and Noilly Prat in market. You will be responsible for planning and execution of such consumer programs outlined in the “Jobs to be Done” of the Brand’s Integrated Activity Planning (IAP). You will be accountable for delivering brand performance targets and the increase of brand value share.

ABOUT YOU:

You are an exceptional Brand Builder who places consumer insights at the heart of your work. You create inspiring and innovative brand campaigns that push the boundaries, delivering commercial growth and nurturing long term brand equity. You are motivated to build close partnerships across functions sharing innovative ways of working. You will be based in Miami, Florida.

RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE

IMPACT CULTURE THROUGH CREATIVITY

• Lead the local paid, earned, and owned connections briefing and integrated activity plan to inspire creative approaches and ensure impactful consumer connections that deliver on the brand strategy and measurable business results.

• Steward day-to-day execution across local paid, earned, and owned connections, in partnership with external agencies, and internal global and local cross-functional teams.

• Create compelling narratives that resonate and communicate brand’s point of view, both internally and externally. Responsible for consistent expression and visual identity of brand strategy and positioning across all communication touchpoints.

• Lead the development and execution of brand partnerships/sponsorships & experiential programming across multiple channels and agencies and working with local commercial and distributor teams to deliver in-market.

UNDERSTAND PEOPLE AND CULTURE

• Actively seek out and engage on cultural opportunities that align with brand strategy to provide recommended actions.

• Contextualize “consumer-at-the-heart” insights from cultural, consumer, and macro data to translate into action with a competitive edge.

DEVELOP WINNING STRATEGIES

• Manage and optimize an A&P budget assigned to you to drive brand equity and brand key performance metrics.

• Utilize data to identify and articulate opportunities and challenges to further brand strategic growth.

• Track measurement and evaluation of responsible activities for quarterly reviews, campaign reporting, and integrated activity planning.

MARKETING COMPETENCIES – THE COMPETENCIES TO DRIVE YOUR LEGACY

This role develops and applies key marketing competencies that are critical to creating a brand impact and business growth:

• Impact Culture Through Creativity – Create culture-shaping connections

• Understand People & Culture – Show empathy and curiosity

• Develop Winning Strategies – Create iconic brand and growth strategies

Broader Marketing Framework Competencies:

• Master Luxury Marketing – Understand the world of luxury

• Unlock Growth Through Innovation – Create consumer-centric innovation

• Accelerate Business Performance – Act like the brand owner

• Drive Commercial Excellence – Lead bold execution in a fast-moving world

SKILLS AND EXPERIENCE:

• Bachelor’s degree in Marketing or related field required; MBA is ideal and preferred.

• You must have 6+ years of experience in brand management or agency experience leading multiple marketing projects.

• Ideally you will have experience in spirits, beverage, fast moving consumer goods business, or lifestyle brands; luxury brand experience preferred.

• You will have experience in multiple disciplines (e.g. digital, social, experiential, media, sponsorships)

• You have a fundamental understanding of profit drivers and commercial focused approach to brand planning.

• You can analyse available information (e.g. Nielsen, Brandwatch, etc.) including the comprehension of the competition and category for the purposes of preparing reports, presentations, providing insights, recommendations and solving problems to grow the brand.

• You are a passionate, innovative, and creative marketer eager to put the consumer at the heart of all activities first to achieve results.

• By living a Founder’s mentality, you are well organized, an independent thinker, like to multitask and are confident in your ability to conduct yourself in an ethical and professional manner consistent with our company values.

• You are an influential communicator with strong interpersonal skills. You will have opportunities to display excellent written and verbal communication skills while also being relaxed giving presentations in front of small groups of people including executives, Bacardi primos, vendors and customers (both internal and external) at all levels of an organization.

LEADERSHIP AGILITY

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become

• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others

• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance

• Results Agility : You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.

• Mental Agility : You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with

• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity.

U.S. applicants have rights under Federal Employment Laws.

Perks of Working for us

At Bacardi,we arecommittedtoprovidingourPrimos (employees) with a comprehensive Total Rewards package ofcompensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement:

• Competitive Pay Package

• Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)

• Retirement/Pension Plan

Health & Wellbeing

• Medical, Critical Illness, and Life Insurance

• Employee Assistance Programs

• Best-in-class, family-friendly, and inclusive leave policies

Additional Benefits

The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Some benefits may be subject to an employee contribution.

Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.