Brand Manager, Import Wine Portfolio

Total Beverage Solution; United States; In loco; USD 90.000 - 140.000; Tempo pieno

Vantaggi offerti da questo lavoro

401K Employer Matching

Tuition Reimbursement Program + Other

Monthly Wellness Reimbursement

5 Year Anniversary sabbatical/trip

Descrizione del lavoro

Total Beverage Solution (TBS) is seeking a Brand Manager to lead strategy, programming, and profitability for import wine brands. The role owns brand P&L, develops creative strategies, and engages with sales teams, distributors, and buyers in market visits.

The ideal candidate will drive brand budgets, ROI analysis, and activations across on- and off-premise channels, while maintaining strong relationships with winery partners and key accounts.

Competenze

• Bachelor’s degree in Business, Marketing or related field.
• 5+ years of progressive beverage alcohol sales or brand management experience.
• Familiar with three-tier system in on- and off-premise environments.
• Strong numerical and analytical acumen for sales opportunities.
• Ability to travel 30% or more and hold a valid driver’s license.

Mansioni

• Lead marketing strategy and programming for import wine brands.
• Develop and launch new packages and styles.
• Create trade and consumer marketing initiatives and manage budgets.

Conoscenze

Brand management

Sales strategy

Marketing planning

Budget management

Distributor relationships

Market analysis

Communication

Travel readiness

Formazione

Bachelor’s degree in Business/Marketing or related field

Strumenti

CRM systems

MS Excel

Descrizione del lavoro

Total Beverage Solution (TBS) is a beer, wine, & spirits supplier representing brands from around the world.

We are passionate about two things: building distinctive brands, and creating a fun, high-achieving culture for our team.

For 8 years running, TBS has been named a South Carolina Best Place to Work.

We’re on a mission to build a team of humble, hungry, smart, and fun individuals, all while bringing amazing brands to life!

The Role

The role is responsible for leading brand strategy, programming, and profitability for the import wine brands in the TBS portfolio.

Ideal candidates want to own a brand P&L, in addition to developing creative brand strategy.

This role is also expected to participate in market visits, and play a forward facing with TBS sales team, distributors and buyers.

Key Responsibilities:

Brand Strategy & Marketing:

• Leads marketing strategy and program origination for import wine brands
• Leads development and launch of new packages and styles
• Creates trade and consumer marketing initiatives on an ongoing basis
• Develops and manage brand budgets; evaluates brand ROI of sales and marketing investments
• Manages 3rd party agencies as needed (creative, PR, digital, etc.)

Market Presence & Relationship Building

• Develop and maintain strong relationships with key accounts and distributors in the assigned market, becoming a trusted partner and go-to expert.
• Identify and target on/off premise accounts for placement and sales opportunities, ensuring alignment between account targets and distributor goals.
• Act as an entrepreneurial, proactive owner of the brands - comfortable working both on- and off-premise channels, and building direct relationships with key customers as well as distributor partners.

Sales Strategy & Execution

• Sets sales priorities in partnership with the Sales team
• Educates and trains sales team on brand and brand initiatives
• Leverage distributor relationships and independent efforts to influence retailer purchasing decisions, showcasing the TBS portfolio.
• Understand and apply pricing strategy, margin structures, and distributor/retailer incentive programs (e.g., post-offs, depletion allowances, bill-backs) to drive volume while protecting brand equity.
• Regularly analyze market performance, adjusting the strategy when needed to ensure goals are not just met, but exceeded.
• Planning and orchestrating activations and events.
• Monitor market spend, ensuring investments and initiatives are effective and efficient.
• Works closely with winery partners on all aspects of Brand Management and maintain a positive partnership
• Maintains command of overall brand performance, including sales trends, pricing and profitability, competitive activity, and marketing programs

Requirements

To be seriously considered for this role, please have the following:

• Working knowledge of developing and executing marketing plans and programs across multiple platforms
• Ability to analytically / statistically evaluate traditional and interactive media, marketing effectiveness, overall sales, and competitive trends
• Ability to create program goals, messaging, communication, and overall event plans
• Ability to communicate complex concepts in clear concise language; to demonstrate active listening while engaging others; and to establish, implement, and clearly communicate strategies that align with business needs and objectives to gain buy-in from stakeholder
• Ability to present to key stakeholders in a relevant and compelling manner
• Ability to develop and maintain positive business relationships (e.g., senior management, stakeholders, other departments, etc.) and foster an environment of mutual respect, understanding, trust, and support
• Ability to anticipate and respond to the needs of stakeholders (e.g., internal and external customers, etc.) in a timely manner
• Ability to adapt and adjust planned work through analyzing work demands, competing priorities, and tight deadlines; and to understand the most effective and efficient means to accomplish tasks within the parameters of the organizational structure, processes, systems, and policies
• Ability to assess situations, provide counsel, and identify solutions that resolve challenges/issues, while considering the best interests of all parties
• Able and willing to travel 30% or more and maintain a valid driver’s license.
• Bachelor’s degree in Business, Marketing, or related field.
• 5+ years of progressive experience related to beverage alcohol sales or brand management with comparable goals and responsibilities. Preferably working with multiple brands.
• You must be familiar with the three-tier system in the on- and off-premise environment and be able to demonstrate numerical and analytical acumen to identify sales opportunities.
• Solid working knowledge of beverage alcohol pricing models, margin structures, and distributor/retailer incentive programs across the three-tier system.

Characteristics

• Humility: Always hungry to learn and grow – both personally and professionally. You actively seek to understand others’ perspectives.
• Entrepreneurial Mindset: Takes a creative approach to workwith an inclination to question the status quo to push boundaries and drive innovation. You run your territory like it's your own business - proactively spotting opportunities with distributors and key customers before being asked.
• Tenacity & Work Ethic: It’s a sales role, so you must be able to overcome objections and obstacles! You’re motivated by being part of a high-growth, exciting organization and know that your hard work pays off.
• Solution-Oriented: When a challenge arises, you’re quick to pivot, find new paths, and tackle issues head-on with creativity and determination.
• Self-Starter: Driven and self-motivated. You work to make things happen with little supervision, owning your tasks from start to finish.

TBS offers a competitive salary and comprehensive benefits including but not limited to:

• 401K Employer Matching
• Tuition Reimbursement Program + Other Professional Development Opportunities
• Monthly Wellness Reimbursement or ClassPass Subscription
• 5 Year Anniversary with TBS – receive the opportunity to take a sabbatical or trip to a supplier destination

Other

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state, or local protected class.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. To request reasonable accommodation, contact the HR department at 843-881-0761.

The job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Other duties, responsibilities and activities may change or be assigned at any time with or without notice.