Brand Manager: Hybrid Retail Campaigns & Growth

Wills Group, Inc; La Plata (MD); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

401(k) match

Health plans

Paid Time Off

Flexible work environment

Tuition reimbursement

Competitive salary

Job summary

The Brand Manager at Wills Group will lead Dash In and Splash In brand strategies, turning priorities into integrated marketing plans that build awareness, equity, and customer connection. This hybrid La Plata, MD role collaborates with category, operations, loyalty, and local marketing teams to bring campaigns and product innovations to market.

You will manage the marketing calendar, budgets, and agency partnerships, translate brand positioning across channels, and drive cross-functional

Qualifications

• Bachelor’s degree or equivalent experience in marketing, communications, business, or related field.
• 5+ years of brand management, retail or consumer marketing, or integrated campaigns.
• Demonstrated success managing brand plans, calendars, and multi-channel campaigns in fast-paced retail environments.
• Strong understanding of shopper behavior, food and retail trends, loyalty programs, and in-store experience.
• Proven ability to influence and align cross-functional teams.

Responsibilities

• Execute the 12-month integrated marketing calendar across enterprise campaigns, seasonal launches, loyalty initiatives, and local activations.
• Translate brand positioning and values into compelling campaigns and messaging across channels.
• Manage milestones, dependencies, and cross-functional deliverables to ensure timely execution.
• Partner with Category Management to align campaigns with merchandising, pricing, and promotional strategies.
• Collaborate with Operations, Performance, Loyalty, and Local Marketing teams for strong in-store execution.
• Brief and manage external agencies on creative development to keep campaigns on-brand and performance-oriented.
• Establish and monitor KPIs for awareness, perception, consideration, and preference, using results to inform growth opportunities.

Skills

Brand management

Marketing strategy

Cross-functional leadership

Campaign management

Budget management

Analytics & KPI reporting

Shopper insights

Education

Bachelor’s degree or equivalent

Job description

The Brand Manager at Wills Group will lead Dash In and Splash In brand strategies, turning priorities into integrated marketing plans that build awareness, equity, and customer connection. This hybrid La Plata, MD role collaborates with category, operations, loyalty, and local marketing teams to bring campaigns and product innovations to market.

You will manage the marketing calendar, budgets, and agency partnerships, translate brand positioning across channels, and drive cross-functional