Brand Manager - Hybrid, Multi-Channel Campaigns

Wills Group; La Plata (MD); Hybrid; USD 90,000 - 125,000; Full time

Benefits offered by this job

401(k) match

Health plan

Paid time off

Hybrid work

Tuition reimbursement

Career development

Job summary

Wills Group in La Plata, MD is seeking a Brand Manager to translate brand priorities into integrated marketing plans and drive customer connection. Hybrid work arrangement with in-office Tuesdays and Thursdays, and Monday, Wednesday, Friday telework.

You will own the marketing calendar, lead cross-functional teams, and manage campaigns from planning through launch, using insights and data to optimize performance.

Qualifications

• 5+ years of brand management, retail or consumer marketing, or integrated campaigns.
• Experience managing brand plans, integrated marketing calendars, and multi-channel campaigns in fast-paced retail environments.
• Understanding of shopper behavior, food and retail trends, loyalty programs, and in-store experience.
• Proven ability to influence and align cross-functional teams.
• Experience managing budgets, agencies, sponsorships, and KPI reporting.

Responsibilities

• Execute the 12-month integrated marketing calendar across campaigns, seasonal launches, loyalty initiatives, and local activations.
• Translate brand positioning into campaigns and messaging across channels.
• Manage milestones, dependencies, and cross-functional deliverables to ensure timely execution.
• Partner with Category Management to align campaigns with merchandising, pricing, and promotions.
• Collaborate with Operations, Loyalty, Local Marketing, Creative, and external agencies to bring campaigns to life.
• Establish and monitor KPIs for awareness, perception, consideration, and preference; use data to identify growth opportunities.

Skills

Brand management

Retail marketing

Integrated campaigns

Cross-functional leadership

Budget management

Agency management

Analytical mindset

Education

Bachelor's degree in Marketing or related field

Tools

Performance dashboards

Job description

Wills Group in La Plata, MD is seeking a Brand Manager to translate brand priorities into integrated marketing plans and drive customer connection. Hybrid work arrangement with in-office Tuesdays and Thursdays, and Monday, Wednesday, Friday telework.

You will own the marketing calendar, lead cross-functional teams, and manage campaigns from planning through launch, using insights and data to optimize performance.