Brand Manager, Emerging Growth (Hybrid)

Blue Diamond Growers; Sacramento (CA); Hybrid; USD 127,000 - 165,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Blue Diamond Growers in California seeks a Brand Manager for Emerging Business. You will own brand strategy, commercial problem-solving and innovation, leading cross-functional teams to grow new ventures.

You’ll analyze performance, shape annual plans, manage KPIs, and evolve the portfolio through Stage Gate from opportunity to commercialization. Travel 5-10% with a hybrid work model. A Bachelor's degree and 3+ years in CPG brand management are required.

Qualifications

• 3+ years of CPG Brand Management, Marketing or related commercial experience.
• Ability to use syndicated and financial data to diagnose performance and act on insights.
• Understanding of marketing fundamentals - Product, Price, Promotion and Place - and how they influence performance.
• Experience leading cross-functional work and influencing without authority.
• Strong written, verbal and presentation skills.
• Bachelor's degree in Business Administration, Marketing or related field.

Responsibilities

• Build a deep understanding of the business, connecting consumer and customer performance to understand what is driving results and where opportunities exist.
• Diagnose performance and recommend solutions, using Product, Price, Promotion and Place as interconnected levers to address challenges such as velocity, distribution, assortment, positioning, pricing and execution.
• Shape business strategy and annual plans, developing recommendations for KPIs, growth priorities, innovation and renovation, marketing investment, and key risks and opportunities; partner with Sales and Finance on volume, promotion, trade investment and P&L implications.
• Set marketing priorities and lead execution in partnership with expert teams, ensuring activity is grounded in the business need and delivers against clear objectives. Directly lead packaging development and the core selling story and materials that bring the business strategy to customers.
• Evolve the portfolio, identifying opportunities for renovation, optimization and expansion and leading initiatives through Blue Diamond's Stage Gate process from opportunity through commercialization.
• Lead cross-functionally, bringing together Sales, Finance, Insights, Operations/Supply Chain, Procurement, Shopper Marketing, Project Management and external partners to make decisions, solve problems and move the business forward.
• Evaluate results and adjust course, continually assessing what is working, what is not and where the business should act differently.

Skills

Brand management

Marketing

Communication & presentation

Cross-functional collaboration

Education

Bachelor's degree in Business Administration, Marketing or related field

Job description

Blue Diamond Growers in California seeks a Brand Manager for Emerging Business. You will own brand strategy, commercial problem-solving and innovation, leading cross-functional teams to grow new ventures.

You’ll analyze performance, shape annual plans, manage KPIs, and evolve the portfolio through Stage Gate from opportunity to commercialization. Travel 5-10% with a hybrid work model. A Bachelor's degree and 3+ years in CPG brand management are required.