Group Meals Brand Leader: Family & Sharing Growth

KFC; Plano (TX); On-site; USD 132,000 - 140,000; Full time

Job summary

KFC is seeking a Brand Manager, Group Meals in Plano, TX to own the CUO concept-to-market for buckets, family meals and sharing occasions, protecting Chicken on the Bone equity, and translating signature strengths into transactions.

The role reports to the Senior Director of Retail Marketing and leads the annual group-meals plan, strategy, calendar, and metrics, coordinating cross-functional teams, agencies, and franchisees to deliver national launches within pricing guardrails.

Qualifications

• 6-9 years of progressive experience in brand, category, or product marketing.
• Proven record owning a category, business, or platform with demonstrated commercial results.
• Experience leading commercialization from validated concept through national launch.
• Experience presenting business recommendations to senior leadership and franchise governance groups.
• QSR, restaurant, beverage, or CPG experience preferred.
• Undergraduate degree in Marketing or Business; MBA a plus.

Responsibilities

• Owns Group Meals CUO concept-to-market and Chicken on the Bone equity; recommends annual plan to Retail Marketing.
• Develop and own the annual plan - strategy, commercialization pipeline, promo calendar, targets, and metrics.
• Lead cross-functional teams, agencies, and franchisees to bring it to life across the system.
• Own group-meal commercialization from validated concept through national launch.
• Keep group meals culturally relevant while modernizing the offer; brief IMC and agencies.
• Align Ops, Supply Chain, Finance, and Value & eComm around shared priorities.

Skills

Brand marketing

P&L management

Pricing strategy

Forecasting

Cross-functional leadership

Education

Undergraduate degree

MBA (plus)

Job description

KFC is seeking a Brand Manager, Group Meals in Plano, TX to own the CUO concept-to-market for buckets, family meals and sharing occasions, protecting Chicken on the Bone equity, and translating signature strengths into transactions.

The role reports to the Senior Director of Retail Marketing and leads the annual group-meals plan, strategy, calendar, and metrics, coordinating cross-functional teams, agencies, and franchisees to deliver national launches within pricing guardrails.