Assistant Brand Manager - Dewars

Bacardi-Martini; Miami (FL); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Flexible work arrangements

Career development

Travel discounts

Medical insurance

Job summary

Bacardi in Miami, FL is seeking an Assistant Brand Manager to help build a foundation in brand management. You will collaborate with Customer Marketing, Sales, Finance, and Insights to plan and execute consumer programs that drive brand performance.

You should have a marketing degree, 2–4 years in brand management or agency experience, and strong analytical and budget skills. The role emphasizes consumer focus and collaboration within a dynamic team.

Qualifications

• Bachelor’s degree in Marketing or related field; MBA would be ideal.
• 2–4 years of experience in brand management or agency experience.
• Experience leading multiple marketing projects cross-functionally.
• Ability to analyze Nielsen data for reports and recommendations.

Responsibilities

• Support development of the annual Brand Integrated Activity Plan (IAP) with insights and recommendations.
• Execute in-market Brand IAP with consumer-facing activities and excellence.
• Collaborate across channels and ensure assets adhere to brand guidelines.
• Analyze brand performance and manage budget with insights to optimize spend.

Skills

Brand management

Budget management

Cross-functional collaboration

Nielsen data

Education

Bachelor's degree in Marketing or related field

MBA preferred

Tools

Nielsen data

Job description

As an Assistant Brand Manager, you will begin building your legacy and create a strong foundation for brand management.You will collaborate and have tremendous exposure cross-functionally with Customer Marketing, Sales, Finance, and Insights teams to strategize, analyze. plan and execute consumer programs to achieve optimal brand performance.

ABOUT YOU

You are an aspiring marketer with an entrepreneurial mindset and the tenacity to deliver brand performance. You are a cultural builder and thrive on building successful relationships with Bacardi employees, distributors, agencies, and customers to support the growth of your brand. You are adaptable and have the willingness to learn from your mistakes. You will be based in Miami, Florida.

RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE

• Support and participate in building the annual Brand Integrated Activity Plan (IAP) by providing valuable insights and present compelling recommendations to senior management.
• Execute annual in-market Brand Integrated Activity Plans (IAP) by bringing to life consumer-facing Brand activities, big and small, with excellence
• Support key brand initiatives across multiple channels (e.g., experiential, media, sponsorships, e-commerce, POS) and ensure all brand assets in market adhere to global brand guidelines and local social responsibility policies and regulations.
• Perform monthly brand performance analysis and responsible for brand performance targets in market (revenue, profitability, share, equity) working closely with financial performance team.
• Manage an A&P budget assigned to you and making impactful decisions that minimizes costs but optimizes return on investments working closely with Consumer Insights to ensure we measure and evaluate the performance of brand activities to optimize A&P spend.
• Collaborate cross-functionally with Customer Marketing, Commercial Sales teams, distributor partners and external agencies to deliver exceptional trade activities by market and by channel.

SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY

• Bachelor’s degree in Marketing or related field; MBA would be ideal.
• Ideally you will have 2-4 years of experience in brand management or agency experience
• You have experience and a passion for leading multiple marketing projects working cross-functionally with multiple teams.
• You can analyze available information (e.g. Nielsen data) for the purposes of preparing reports, presentations, coordinating efforts, recommendations and solving problems to grow the brand.
• You are skilled at budget management and have demonstrated success in previous roles.
• You are a passionate, innovative, and creative marketer eager to put the consumer at the heart of all activities first to achieve results.
• By living a Founder’s mentality, you are well organized, an independent thinker, like to multitask and are confident in your ability to conduct yourself in an ethical and professional manner consistent with our company values.
• You are an influential communicator with strong interpersonal skills. You will have opportunities to display excellent written and verbal communication skills while also being relaxed giving presentations in front of small groups of people including executives, Bacardi primos, vendors and customers (both internal and external) at all levels of an organization.

leadership agility

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental Agility:You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity.

At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement

• Competitive Pay Package
• Competitive Holiday/Paid Time Off, plus additional days offered ( i.e, volunteer day, allowing you to give back to the community)
• Retirement/Pension Plan
• Medical, Critical Illness, and Life Insurance
• Employee Assistance Programs
• Best-in-class, family-friendly, and inclusive leave policies

Additional Benefits

• Flexible work arrangements (depending on role/office/site location)
• Access to E-learning Platforms and Career Development programs
• Travel Discounts ( i.e., hotel and car rental)
• And much more!

The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Some benefits may be subject to an employee contribution.

Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.

Be a Part of Our Culture

BE Fearless

We empower our teams to question, challenge and innovate.

This means adopting an agile mindset, being comfortable with trying new things and taking risks, without being reckless.

BEHAVE LIKE Family

We treat each other, and our communities, like family. Always.

We are all ‘Primos’ (Spanish for cousins) at Bacardi. Being part of the family gives you the support you need to be the best you can be.

The spirit of entrepreneurship is at the heart of everything we do.

Everyone at Bacardi sees this business as their own. We do the right thing for the business and take accountability for our work.

Life Inside Bacardi

Be Fearless, act like a Founder.

Follow our Primos on their journey to success. Where did they start and what’s it like to work for Bacardi? You too can be part of our story.

Bacardi is the world's largest privately-held international spirits company. We are a brand-led growth company with over 200 brands and labels. More than 8,000 people across the globe work toward a common purpose to Make Moments Matter. At Bacardi we are guided by our 3Fs culture of being Fearless, treating each other like Family, and having a Founders mentality. And have plenty of fun along the way!

You will hear us refer to each other as a “Primo” which means cousin in Spanish, and it´s our way to referring to employees. It´s also a reminder that we are a family-owned business with Latin heritage since 1862.

Primos are empowered to embrace diversity of thought and a global mindset to grow the Bacardi