Commercial Sales Manager Opportunities

5280 Bacardi U.S.A. Inc.; United States; On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Compensation package

Health & wellbeing benefits

Paid time off

Retirement/Pension

Employee assistance programs

Inclusive leave policies

Job summary

Bacardi U.S.A. Inc. is seeking a Sales Manager to drive commercial results across key on- and off-premise accounts in the United States.

You will build relationships with restaurants, bars, hotels and retailers, develop account plans, and execute activations to grow distribution and brand presence. You’ll collaborate with distributors and internal teams, lead presentations, analyze performance, and manage budgets while delivering against sales targets.

Qualifications

• Experience in beverage alcohol, hospitality, food & beverage, or consumer goods industries.
• Proven ability to build and maintain influential customer relationships.
• Commercial acumen and a passion for driving sales results.
• Experience working with distributors, wholesalers, on-premise accounts, retailers, or hospitality operators.
• Strong presentation, influencing, and communication skills.
• Experience executing activations, promotions, events, or customer programs.
• Ability to analyze business opportunities and develop account growth strategies.

Responsibilities

• Building and strengthening relationships with key customers, accounts, distributors, and industry stakeholders.
• Developing and executing customer business plans that drive distribution, visibility, consumer engagement, and sales growth.
• Identifying new business opportunities and expanding Bacardi's presence within assigned territories and accounts.
• Executing promotional programs, activations, trainings, events, and consumer engagement initiatives.
• Collaborating with distributor partners and cross-functional teams to achieve commercial objectives.
• Leading account presentations, business reviews, and brand education sessions.
• Analyzing sales performance, market trends, and competitive activity to identify growth opportunities.
• Managing account investments, promotional budgets, and performance metrics.
• Supporting local, regional, and national brand initiatives within the market.
• Training and educating customers and account staff on Bacardi brands and portfolio offerings.
• Maintaining accurate reporting and tracking of customer activities, account objectives, and business results.
• Delivering against sales, distribution, activation, and execution goals while building long-term customer partnerships.

Skills

Beverage sales

Distributor management

Account development

Spirits activation

Job description

At Bacardi, we are continuously building relationships with exceptional commercial talent who are passionate about hospitality, spirits, sales, and brand building. By joining our talent community, you'll be considered for current and future opportunities across our U.S. Commercial organization. If you have experience in beverage sales, distributor management, account development, or spirits activation, we'd love to hear from you. By joining our talent network, you'll be considered for current and upcoming opportunities across our U.S. markets.

What You’ll Do

As a Sales Manager, you'll be responsible for driving commercial results and strengthening relationships within key on and off premise accounts, including restaurants, bars, nightclubs, hotels, chains, independent retailers, and or more.

• Building and strengthening relationships with key customers, accounts, distributors, and industry stakeholders
• Developing and executing customer business plans that drive distribution, visibility, consumer engagement, and sales growth
• Identifying new business opportunities and expanding Bacardi's presence within assigned territories and accounts
• Executing promotional programs, activations, trainings, events, and consumer engagement initiatives
• Collaborating with distributor partners and cross-functional teams to achieve commercial objectives
• Leading account presentations, business reviews, and brand education sessions
• Analyzing sales performance, market trends, and competitive activity to identify growth opportunities
• Managing account investments, promotional budgets, and performance metrics
• Supporting local, regional, and national brand initiatives within the market
• Training and educating customers and account staff on Bacardi brands and portfolio offerings
• Maintaining accurate reporting and tracking of customer activities, account objectives, and business results
• Delivering against sales, distribution, activation, and execution goals while building long-term customer partnerships
• Representing Bacardi at industry events, trade shows, community activations, and key customer engagements
• Staying informed on consumer, hospitality, and beverage alcohol trends to help identify emerging opportunities

What We’re Looking For

• Experience in the beverage alcohol, hospitality, food & beverage, or consumer goods industries
• A proven ability to build and maintain influential customer relationships
• Commercial acumen and a passion for driving sales results
• Experience working with distributors, wholesalers, on-premise accounts, retailers, or hospitality operators
• Strong presentation, influencing, and communication skills
• Experience executing activations, promotions, events, or customer programs
• The ability to analyze business opportunities and develop account growth strategies
• Entrepreneurial thinking and an ownership mindset
• A passion for Bacardi brands, culture, and consumer engagement

Why Join Bacardi?

Whether your experience comes from behind the bar, managing accounts for a distributor, developing business for a supplier, or leading teams in hospitality, Bacardi offers opportunities to build iconic brands, strengthen customer partnerships, drive commercial growth, and create memorable consumer experiences.

Please note: This is an evergreen talent community posting intended to build our pipeline of future Commercial Sales Manager talent. While an immediate opening may not be available, qualified candidates will be considered for future opportunities as they arise. Know someone who would be a great fit? We're always looking to connect with talented professionals across the beverage alcohol and hospitality industries. Share this opportunity with your network so they can join our talent community and be considered for current and future opportunities at Bacardi.

LEADERSHIP AGILITY

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

• Belonging: You have a strong capacity to create a culture of 'Belonging', where people feel appreciated for who they are, what they do, and who they can become
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer

Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity. U.S. applicants have rights under Federal Employment Laws.

Perks of Working for us

It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

• Compensation, Paid Time Off & Retirement: Competitive Pay Package
• Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
• Retirement/Pension Plan
• Health & Wellbeing Medical, Critical Illness, and Life Insurance
• Employee Assistance Programs
• Best-in-class, family-friendly, and inclusive leave policies
• Additional Benefits
• Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.

The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change. Some benefits may be subject to an employee contribution. Some benefits may be fully or partially subsidized.

Join a world-class team. Recognized by Forbes as one of the World's Best Employers 2026

We are a family-owned spirits company with more than 160 years and seven generations of heritage. Our portfolio boasts more than 200 brands and labels including icons of today and of tomorrow. You could be part of this legacy.

Are you ready to unleash your potential? Bacardi is the world´s largest privately-held international spirits company.

At Bacardi we are guided by our 3Fs culture of being Fearless, treating each other like Family, and having a Founders mentality. And have plenty of fun along the way!

BE FEARLESS

We empower our teams to question, challenge and innovate. This means adopting an agile mindset, being comfortable with trying new things and taking risks, without being reckless.

BEHAVE LIKE FAMILY

We treat each other, and our communities, like family. We call each other "Primos" (Spanish for cousins) because being part of the family gives you the support you need to be the best you can be.

THINK LIKE A FOUNDER

The spirit of entrepreneurship is rooted in our legacy. We treat this business as if it was our own. We do the right thing for the business and take accountability for our work.