Brand Manager - Fast-Growth CPG & NPD Leader

Lotus Bakeries; San Francisco (CA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health plans

401(k) with employer match

Disability programs

Life and Serious Injury Benefits

Paid time off

Job summary

Lotus Bakeries seeks a Brand Manager to drive brand growth across turnover, margin and penetration. You will partner with Marketing and the Category Director to build deep brand expertise and craft marketing and trade plans with precise execution within budget and timing.

You will champion a strong NPD/EPD pipeline, lead the rollout from idea to launch with Supply Chain, Sales and Global Brand, and guide packaging projects, digital strategy, and social content to maximize impact across channels.

Qualifications

• Min. 2 years of experience in marketing (Trade Marketing/ Brand management) in a CPG environment.
• Bachelor Degree in Marketing, Business, Economics.
• Project management, stakeholder management and time management are crucial for leading cross-functional projects.
• Ability to switch between big-picture oversight and detailed execution, with strong communication across teams.
• Proactive, takes initiative and ownership; strong digital marketing and social media knowledge.

Responsibilities

• Lead the development of brand vision, strategy and plans aligned with global direction.
• Coordinate with Marketing and Category Director to execute marketing and trade plans within budgets and timelines.
• Drive NPD/EPD rollout from idea to launch with cross-functional teams (Supply Chain, Sales, Global Brand).
• Create and adapt trade marketing assets (visuals, shippers, coupons) for retail and digital channels.
• Oversee Digital Marketing strategy and execution; manage content for social channels and website.

Skills

Brand management

Trade marketing

Digital marketing

Social media marketing

Project management

Stakeholder management

Time management

Communication skills

Education

Bachelor's degree in Marketing, Business, Economics

Tools

Meta Ads

TikTok Ads

YouTube Ads

Job description

Lotus Bakeries seeks a Brand Manager to drive brand growth across turnover, margin and penetration. You will partner with Marketing and the Category Director to build deep brand expertise and craft marketing and trade plans with precise execution within budget and timing.

You will champion a strong NPD/EPD pipeline, lead the rollout from idea to launch with Supply Chain, Sales and Global Brand, and guide packaging projects, digital strategy, and social content to maximize impact across channels.