Brand Manager, Eucerin Face — Growth & Innovation (Hybrid)

Beiersdorf AG; Stamford (CT); Hybrid; USD 133,000 - 167,000; Full time

Benefits offered by this job

Generous PTO

Parental Leave

Wellness program

401k match

ERGs

Hybrid work model

Job summary

Beiersdorf North America is seeking a Brand Manager for Eucerin Face to drive marketing plans, brand strategy, and cross-functional collaboration. You will own insight-driven campaigns, manage budgets, and align with Sales, Medical Marketing, and media teams.

The role requires 5+ years in marketing/brand management within beauty/skincare, strong analytics, and ability to lead initiatives in a fast-paced environment. Hybrid work with on-site presence is offered.

Qualifications

• BS/BA in Science based degree and/or Marketing (MBA a plus).
• Minimum 5+ years marketing/brand management experience
• Experience in beauty, skincare or personal care categories a plus
• Strong strategic, analytical, and problem-solving skills
• Knowledge in all areas of marketing including the ability to provide analytical insights, develop and implement marketing programs
• Ability to innovate, develop and execute against all product initiatives
• Must be results-oriented, self-starter, demonstrating the ability to lead and motivate others.
• Ability to work collaboratively across functions, work independently, and take initiative when appropriate
• Creative thinking and flexibility - ability to multitask in a fast-paced environment
• Digital and e-commerce experience is preferred.
• Time management skills and ability to prioritize projects as necessary
• Experience in financial analysis and strong skillset in P&L, SOI, and Budget management.
• Excellent communication, presentation and interpersonal skills.
• Proficient knowledge and use of MS Office (especially Excel and PowerPoint), Nielsen and/or IRI/Circana, SAP experience extremely helpful

Responsibilities

• Leads development of the Eucerin Face Marketing Plan to achieve top line sales, profit and market share.
• Represents the brand in S&OP, partnering with Supply on forecasts and R&O assessment.
• Scopes and sizes new launches, assesses financial viability and supports Gate process submission
• Owns market analysis to inform brand strategies and tactics.
• Manages budget and quarterly monitoring to stay on track
• Collaborates with IAT on agency briefs for full funnel media planning
• Influences social media with a focus on culture and consumer conversations
• Translates consumer insights into refined plans and targets
• Partners with Commercial to infuse storytelling into sell-in programs, NPD launches and line reviews
• Drives Dermatologists recommendations with Medical marketing team

Skills

Strategic thinking

Analytical skills

Problem-solving

Marketing program execution

Digital & e-commerce

MS Office Excel

PowerPoint

Communication skills

Cross-functional collaboration

P&L management

Education

Bachelor's degree in Science or Marketing

MBA (a plus)

Tools

SAP

Nielsen

IRI/Circana

Job description

Beiersdorf North America is seeking a Brand Manager for Eucerin Face to drive marketing plans, brand strategy, and cross-functional collaboration. You will own insight-driven campaigns, manage budgets, and align with Sales, Medical Marketing, and media teams.

The role requires 5+ years in marketing/brand management within beauty/skincare, strong analytics, and ability to lead initiatives in a fast-paced environment. Hybrid work with on-site presence is offered.