Brand Manager, Emerging Business

Blue Diamond Growers; Elvas (CA); Hybrid; USD 127,000 - 165,000; Full time

Benefits offered by this job

Hybrid work model

Equal Opportunity Employer

Job summary

Blue Diamond Growers is seeking a Brand Manager for Emerging Business to own brand strategy and drive growth across new and evolving categories. You will connect consumer insights, shopper data and financial metrics to identify opportunities, set priorities and lead cross-functional teams to implement the plan.

You will shape the portfolio, manage marketing investments, and guide go-to-market execution, including packaging and core messaging, while collaborating with Sales and Finance to

Qualifications

• 3+ years of CPG Brand Management, Marketing or related commercial experience.
• Ability to use syndicated and financial data to diagnose performance and advise actions.
• Understanding of marketing fundamentals - Product, Price, Promotion and Place.
• Experience in brand positioning, portfolio development, and go-to-market execution.
• Ability to lead cross-functional work and influence without direct authority.
• Strong written, verbal and presentation skills.
• Bachelor's degree in Business Administration, Marketing or related field.
• Travel: Approximately 5-10%; hybrid work model

Responsibilities

• Build a deep understanding of the business, linking consumer, customer, and financial data to uncover growth opportunities.
• Diagnose performance and optimize levers across product, price, promotion and place to improve results.
• Shape strategy and annual plans with KPIs, growth priorities, and investment decisions; partner with Sales and Finance on impact.
• Set marketing priorities and lead execution with expert teams; lead packaging development and core selling story.
• Evolve the portfolio through renovation and expansion using stage-gate processes from idea to launch.
• Lead cross-functionally with Sales, Finance, Insights, Operations, Procurement and external partners.
• Evaluate results and adjust course to maximize business outcomes.

Skills

Brand Management

Marketing

Cross-functional leadership

Data-driven decision making

Communication skills

Education

Bachelor's degree in Business Administration, Marketing or related field

Job description

Work Shift: Day

Pay Type: Salary

Hourly Rate (if applicable): N/A

Targeted Base Salary Range (if applicable): $126,900.00 - $164,700.00

JOB OVERVIEW:

Emerging Business is where Blue Diamond builds what's next. The Brand Manager sits at the intersection of Brand Management and Innovation, helping turn new and emerging businesses into meaningful, scalable sources of growth.

This role combines business ownership, brand strategy, commercial problem-solving and innovation. You'll build a deep understanding of business performance, identify what will unlock growth, and lead cross-functional teams to act. You'll shape strategy, influence investment decisions, strengthen in-market execution and evolve the portfolio - using the full marketing mix to build stronger businesses.

RESPONSIBILITIES:

ESSENTIAL JOB FUNCTIONS:

What You'll Do:

• Build a deep understanding of the business, connecting consumer and customer, syndicated and financial performance to understand what is driving results and where opportunities exist.
• Diagnose performance and recommend solutions, using Product, Price, Promotion and Place as interconnected levers to address challenges such as velocity, distribution, assortment, positioning, pricing and execution.
• Shape business strategy and annual plans, developing recommendations for KPIs, growth priorities, innovation and renovation, marketing investment, and key risks and opportunities; partner with Sales and Finance on volume, promotion, trade investment and P&L implications.
• Set marketing priorities and lead execution in partnership with expert teams, ensuring activity is grounded in the business need and delivers against clear objectives. Directly lead packaging development and the core selling story and materials that bring the business strategy to customers.
• Evolve the portfolio, identifying opportunities for renovation, optimization and expansion and leading initiatives through Blue Diamond's Stage Gate process from opportunity through commercialization.
• Lead cross-functionally, bringing together Sales, Finance, Insights, Operations/Supply Chain, Procurement, Shopper Marketing, Project Management and external partners to make decisions, solve problems and move the business forward.
• Evaluate results and adjust course, continually assessing what is working, what is not and where the business should act differently.

How You Lead:

• Proactive and accountable - sees opportunities and challenges and moves against them without waiting for direction.
• Business-minded and solutions-oriented - moves naturally from data and insight to diagnosis, recommendation and action.
• Engaging and influential - communicates with energy and conviction that creates confidence, momentum and belief.
• Resilient and adaptable - stays constructive and effective through ambiguity, setbacks and shifting priorities.
• Curious and results-driven - digs beneath the surface, asks strong questions and remains focused on improving business outcomes.
• Clear and compelling communicator - distills complex information into strong stories, recommendations and decisions.

SUPERVISORY:

• N/A

MIMIMUM REQUIREMENTS:

• 3+ years of CPG Brand Management, Marketing or related commercial experience.
• Demonstrated ability to use syndicated and financial data to diagnose business performance and develop actionable recommendations.
• Practical understanding of marketing fundamentals - Product, Price, Promotion and Place - and how they influence business performance.
• Experience in brand positioning, portfolio development, commercialization, and go-to-market execution.
• Demonstrated ability to lead cross-functional work and influence without direct authority.
• Strong written, verbal and presentation skills.
• Bachelor's degree in Business Administration, Marketing or related field.
• Travel: Approximately 5-10%; hybrid work model

PREFERRED:

• Experience with emerging businesses, business renovation or new business development; exposure to P&L management, annual planning, consumer insights, innovation and/or agency management.

PHYSICAL DEMANDS

While performing the duties of this job, employeesare regularly required tosit, walk and stand; talk or hear, both in person and by telephone; use hands repetitively to finger, handle, feel oroperatestandard office equipment; reach with hands and arms

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this class. Employees work under typical office conditions, and the noise level is usually quiet.

Blue Diamond Growers is an Equal Opportunity and E-Verify Employer

EOE/Minorities/Females/Vet/Disability

WHY BLUE DIAMOND?

In addition to working at the world's largest, state-of-the-art almond manufacturer, we offer a safe and collaborative team environment, with numerous opportunities for free training and career advancement. Check out the BDG Benefits, Health & Wellness Guide HERE.

Blue Diamond Growers (BDG) is an Equal Employment Opportunity Employer. BDG provides equal employment opportunities to all qualified applicants without regard to race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, or genetic information. BDG also complies with all provisions of the U.S. Government's Executive Order 11246 dated September 24, 1965 and the rules, regulations and relevant orders of the Secretary of Labor.