Brand Manager

Yibi Hantang | China Lifestyle Extension Licensing Partner; New York (NY); On-site; USD 90,000 - 140,000; Full time

Job summary

Yibi Hantang is seeking a New York-based Brand Manager to cultivate relationships with premium fashion, beauty, wellness and lifestyle brands across the US. You will identify partnership opportunities, understand each brand's positioning and long-term goals, and coordinate discussions between US brand partners and our China-based strategy, product and operations teams.

You will present Yibi Hantang's China market-entry, licensing and operational capabilities, support brand evaluations and

Qualifications

• 5+ years of experience in brand management, licensing, strategic partnerships or business development.
• Experience within fashion, beauty, wellness, luxury or lifestyle industries.
• Strong understanding of brand positioning and category extension.
• Existing relationships within the New York or broader US brand ecosystem are preferred.
• Excellent communication, presentation and relationship-management skills.
• Fluent English; Mandarin is an advantage.
• Must be based in New York.

Responsibilities

• Identify US brands with potential for China market expansion or lifestyle licensing.
• Build relationships with brand founders, executives, licensing teams and business development leaders.
• Understand brand positioning, product strategy and partnership requirements.
• Present Yibi Hantang's China market-entry, licensing and operational capabilities.
• Support brand evaluations, partnership proposals and commercial discussions.
• Coordinate communication between US partners and China-based teams.
• Track opportunities from initial contact through proposal, negotiation and launch preparation.
• Represent Yibi Hantang at relevant fashion, beauty, luxury and lifestyle industry events.

Skills

Brand management

Licensing

Strategic partnerships

Business development

Relationship management

Fluent English

Communication skills

Job description

Yibi Hantang is a China market growth and brand licensing partner supporting international fashion, beauty and lifestyle brands. Building on Yibi Group's manufacturing capabilities and experience operating China Gold's e-commerce business, we help brands explore controlled licensing, product development and omni-channel growth opportunities in China.

About the Role

We are seeking a New York-based Brand Manager to develop relationships with premium fashion, beauty, wellness and lifestyle brands across the US market. You will identify suitable partnership opportunities, understand each brand's positioning and long-term goals, and coordinate discussions between US brand partners and our China-based strategy, product and operations teams.

Responsibilities

• Identify US brands with potential for China market expansion or lifestyle licensing
• Build relationships with brand founders, executives, licensing teams and business development leaders
• Understand brand positioning, product strategy and partnership requirements
• Present Yibi Hantang's China market-entry, licensing and operational capabilities
• Support brand evaluations, partnership proposals and commercial discussions
• Coordinate communication between US partners and China-based teams
• Track opportunities from initial contact through proposal, negotiation and launch preparation
• Represent Yibi Hantang at relevant fashion, beauty, luxury and lifestyle industry events

Qualifications

• 5+ years of experience in brand management, licensing, strategic partnerships or business development
• Experience within fashion, beauty, wellness, luxury or lifestyle industries
• Strong understanding of brand positioning and category extension
• Existing relationships within the New York or broader US brand ecosystem are preferred
• Excellent communication, presentation and relationship-management skills
• Fluent English; Mandarin is an advantage
• Must be based in New York

Equal Opportunity Statement

Yibi Group is committed to diversity and inclusivity in the workplace.