Brand Manager

AB Agri; Kansas; Hybrid; USD 90,000 - 130,000; Full time

Job summary

A dynamic company in the equine supplements market is seeking a Brand Manager to develop and execute brand strategies, oversee product innovation, and manage campaigns. The role is flexible and remote-based, requiring occasional travel. Ideal candidates possess experience in FMCG marketing and a genuine interest in animals, particularly in the equestrian field. This position offers a chance to contribute to a well-established brand undergoing transformation.

Qualifications

• Proficient in developing brand strategies and plans that drive awareness and growth.
• Experience in implementing brand strategies and campaigns with measurable outcomes.
• Ability to manage cross-functional teams and external agencies.

Responsibilities

• Develop and deliver brand strategies and annual plans.
• Oversee innovation and renovation projects for effective product launches.
• Manage the product portfolio for strong brand positioning.
• Plan and execute campaigns, working with creative and media agencies to deliver effective, insight-led communications.
• Collaborate closely with sales teams to create impactful trade marketing initiatives and retailer activations.
• Champion consumer insight, using research and data to inform decision-making and measure performance.
• Track and analyse brand performance, sales data, and marketing ROI to continually optimise plans.
• Represent NAF at UK and international events, bringing our brand to life for customers and consumers.

Skills

Experience in FMCG marketing

Brand management

Innovation and product launches

Data interpretation

Effective communication

Commercial acumen

Interest in animals

Stakeholder management

Communication

Interest in animals

Education

Degree in Marketing, Business or related field

Job description

Overview

Join to apply for the Brand Manager role at AB Agri

This role supports NAF – part of AB Agri – in delivering the next phase of the brand’s growth. You’ll help define and execute the new brand strategy, accelerate innovation, and maintain product excellence in the equine supplements market.

This is an exciting opportunity to contribute to a well-established brand undergoing positive transformation.

Location: Location: Home Based (Occasional travel will be required to sites & events).

What You’ll Be Doing

• Develop and deliver brand strategies and annual plans that drive awareness, engagement, and growth.
• Oversee innovation and renovation projects, from insight generation to effective product launches.
• Manage the NAF product portfolio, ensuring clarity, appeal, and strong brand positioning across all channels.
• Plan and execute campaigns, working with creative and media agencies to deliver effective, insight-led communications.
• Collaborate closely with sales teams to create impactful trade marketing initiatives and retailer activations.
• Champion consumer insight, using research and data to inform decision-making and measure performance.
• Track and analyse brand performance, sales data, and marketing ROI to continually optimise plans.
• Represent NAF at UK and international events, bringing our brand to life for customers and consumers.

What You’ll Bring

• A degree in Marketing, Business, or a related field (or equivalent experience).
• Experience in FMCG marketing or brand management, ideally within consumer goods or pet/animal care sectors.
• Experience in creating and implementing brand strategies and campaigns that lead to measurable outcomes.
• Proficient in innovation, product launches, and portfolio management.
• Capability to interpret consumer and market data to inform decisions.
• Experience managing cross-functional teams and external agencies.
• Effective communication, presentation, and stakeholder management skills.
• Commercial acumen and skilled organisational ability to balance multiple priorities.
• A genuine interest in animals – and ideally an interest in horses or the equestrian world.

Location

This role is remote-based, offering flexibility in where you work. Occasional travel will be required, mainly to our sites in Peterborough and Monmouth, as well as to events or meetings as needed.