Brand & Innovation Lead – Equine Supplements (Remote)

AB Agri; Kansas; Hybrid; USD 90,000 - 130,000; Full time

Job summary

A dynamic company in the equine supplements market is seeking a Brand Manager to develop and execute brand strategies, oversee product innovation, and manage campaigns. The role is flexible and remote-based, requiring occasional travel. Ideal candidates possess experience in FMCG marketing and a genuine interest in animals, particularly in the equestrian field. This position offers a chance to contribute to a well-established brand undergoing transformation.

Qualifications

• Proficient in developing brand strategies and plans that drive awareness and growth.
• Experience in implementing brand strategies and campaigns with measurable outcomes.
• Ability to manage cross-functional teams and external agencies.

Responsibilities

• Develop and deliver brand strategies and annual plans.
• Oversee innovation and renovation projects for effective product launches.
• Manage the product portfolio for strong brand positioning.

Skills

Experience in FMCG marketing

Brand management

Innovation and product launches

Data interpretation

Effective communication

Commercial acumen

Interest in animals

Education

Degree in Marketing, Business or related field

Job description

A dynamic company in the equine supplements market is seeking a Brand Manager to develop and execute brand strategies, oversee product innovation, and manage campaigns. The role is flexible and remote-based, requiring occasional travel. Ideal candidates possess experience in FMCG marketing and a genuine interest in animals, particularly in the equestrian field. This position offers a chance to contribute to a well-established brand undergoing transformation.