Brand Manager

Utz Snacks; Hanover (York County); Remote; USD 80,000 - 115,000; Full time

Job summary

Utz Quality Foods is looking for a dynamic Brand Manager to elevate its portfolio of regional and specialty snack brands. This role combines strategic vision and hands-on execution in a fast-paced environment, from crafting marketing plans to driving innovation and engaging with cross-functional teams for maximum brand impact. Join a century-strong family of snack lovers dedicated to making every bite delightful.

Benefits

401(k) match + profit sharing plan/bonus program

Employee stock purchase program

Career development opportunities in a fast-growing company

A passionate, mission-driven team that knows how to have fun

Qualifications

• Minimum 5+ years of brand management or customer marketing experience in the CPG space.
• Proven track record of building brands and launching successful products.
• Financial savvy with P&L experience and a love for data-driven decisions.

Responsibilities

• Develop and implement multi-year strategic brand plans to drive growth and profitability.
• Lead brand initiatives including promotions, social media, packaging, and innovation.
• Manage brand P&L, ensuring alignment with financial targets and business goals.

Skills

Analytical skills

Leadership

Project management

Communication skills

Education

Bachelor’s degree in marketing, business, or related field

MBA preferred

Tools

Microsoft Office

Excel

Access

Job description

Join a Brand That’s Crunching the Competition — One Snack at a Time!

At Utz Quality Foods, we’re more than just chips—we’re a century-strong family of passionate snack lovers who are on a mission to delight every bite. With beloved brands like Utz, Zapp’s, Boulder Canyon, and On the Border, our flavor-packed portfolio fuels bold innovation, regional pride, and national appeal.

We’re seeking a results-driven Brand Manager to lead a portfolio of beloved regional and specialty snack brands. This is your chance to blend strategic vision with hands-on execution—crafting marketing plans, driving innovation, and delivering real business impact across multiple retail channels. If you thrive in a fast-paced environment and are ready to flex both your creative and analytical muscles, we want you on our team to help elevate these local legends into household names.

As a Brand Manager at Utz Quality Foods, you will lead the growth and brand equity of a diverse set of regional and specialty snack brands. You will be responsible for developing and executing strategic marketing plans, driving innovation, and delivering revenue and profit goals across various retail channels including grocery, mass, value, convenience, club, vending, and food service. The Brand Manager will collaborate closely with cross-functional teams including Consumer Insights, Sales, Revenue Growth Management, and Product Development, to maximize brand potential and achieve company objectives.

*This position can be based in Chicago, IL, Dallas, TX, or Hanover, PA, a remote opportunity with travel required.

What You’ll do:

• Develop and implement multi-year strategic brand plans to drive growth and profitability.
• Analyze market, business, and consumer trends to identify opportunities and shape brand strategy.
• Lead brand initiatives including promotions, social media, packaging, and innovation.
• Manage brand P&L, ensuring alignment with financial targets and business goals.
• Drive SKU optimization through rationalization strategies to maximize productivity and profitability.
• Partner with internal teams on pricing strategies, distribution expansion, and product development.
• Maintain strong cross-functional relationships to integrate brand strategies with broader corporate initiatives.
• Ensure quality and food safety standards are met for all brand activities.
• Represent the company at trade shows and industry events.
• Participate in food safety and operational safety programs.
• Perform other duties as required to support team and company goals.

What You Bring to the Table:

• Bachelor’s degree in marketing, business, or related field; MBA preferred
• Minimum 5+ years of brand management or customer marketing experience in the CPG space.
• A proven track record of building brands and launching successful products.
• Strong analytical skills and ability to build actionable insights from data.
• Demonstrated project management skills with the ability to balance strategic and tactical tasks.
• Financial savvy with P&L experience and a love for data-driven decisions.
• Excellent leadership, collaborative spirit, top-tier communication skills, and relationship-building skills.
• Proficient in Microsoft Office; experience with Excel required and Access is a plus.
• Ability to manage multiple priorities in a fast-paced environment.

External Recruitment Process:

• Easy Application (5 mins): Introduce yourself and answer a few key questions to get started.
• Engaging Chat Interview (20-25 mins): Share your experiences in an online chat, highlighting how your values align with ours.
• Live Interview: Selected candidates will meet with the hiring manager to explore their alignment with the team and overall Utz company culture.

Why You’ll Love It Here:

Our people are the secret ingredient to our success, and we’re committed to creating a supportive, inclusive, and growth-focused environment. Here’s a taste of the benefits:

• 401(k) match + profit sharing plan/bonus program
• Employee stock purchase program
• Career development opportunities in a fast-growing company
• A passionate, mission-driven team that knows how to have fun

Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

About the company

We are Utz. Our story began with Bill and Salie who started making and selling potato chips in 1921. Now we are publicly traded on the New York Stock Exchange.This is a reflection of Utz quality…in our facilities, in our products and in our people. Together, the Utz team has provided the very best products to an ever growing marketplace since our start.

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