Brand Manager - Lifebuoy

Unilever; United States; Remote; USD 65,000 - 85,000; Full time

Job summary

Join a leading company as a Brand Manager for Lifebuoy, the world's number one hygiene soap brand. This role, primarily focused on the Malaysian and Singaporean markets, involves guiding innovative branding strategies and executing impactful marketing plans. You'll work closely with key stakeholders and have a pivotal role in driving growth and enhancing brand equity in the consumer goods space.

Qualifications

• Minimum of 4 years experience in brand/product management/marketing.
• Experience in managing digital channels and programs.
• Proven track record of delivering topline and marketing KPIs.

Responsibilities

• Lead activation of brand strategy in Malaysia and Singapore.
• Manage budgetary planning for optimum ROI.
• Analyze brand Profit and Loss and drive profitability.

Skills

Digital Marketing

Consumer Insight

Project Management

Education

Bachelor’s Degree in Marketing

Job description

Job Title: Brand Manager - Lifebuoy

Location:Malaysia

About Lifebuoy

Lifebuoy is the world’s number one hygiene soap brand, sold in over 100 countries. Through the Lifebuoy brand, we aim to make a difference by creating quality, affordable products and promoting healthy hygiene habits.

The desire to be clean, active, and healthy is intrinsic to everyone – irrespective of age or economic status. Lifebuoy understands this and has championed the cause for better health through hygiene for more than a century.

The driving force behind the Lifebuoy brand is its strong vision for more hygienic, healthy and ultimately more vital communities. To realise this vision, we look to consistently innovate and to provide accessible Lifebuoy products to a wide variety of consumers.

This vision also commits the Lifebuoy brand team to act, with inspiring projects that motivate consumers to improve their hygiene behaviour.

Who You Are and What You’ll Do

This is an exciting opportunity to lead and drive Unilever’s growth engine into the future! We are seeking a talented Brand Manager to support the Senior Brand Manager in leading marketing plans and activations of Lifebuoy’s brand strategy in Malaysia & Singapore across consumer-facing channels and partnering with markets for strategy deployment to propel the growth of Lifebuoy in the cluster.

Using breakthrough thinking, consumer, brand and customer understanding you will assist to create a clear and ambitious growth vision and strategy for the assigned portfolio & bring these plans to life with a high level of execution excellence. You will be working across a range of varied and exciting brand projects, from our big bang national advertising campaigns to building a standout brand experience across direct-to-consumer channels.

Team Structure:

• Reporting to: Senior Brand Manager

• Direct reports: Intern

• Indirect reports: NA

Who We Are Looking For

We are looking for a driven, proactive, creative and organized Brand Manager who will make this ideal future a reality for the business. The Brand Manager will be responsible for leading the activation of our brand strategy in Malaysia and Singapore across consumer-facing channels, building stronger purpose-driven brand equity for our brands while impacting the overall category/brand by designing the strategy of one of our critical Innovations Pillar. In this journey, the Brand Manager will have high exposure to key global brands and senior stakeholders and local markets to grow the brand.

Key Responsibilities:

• Reporting to the Senior Brand Manager, this role is expected to function as a brand custodian to develop and grow Lifebuoy’s branding and activation plan across Malaysia and Singapore

• Lead, develop, implement and evaluate creative and effective ATL activities (digital, media, PR etc) and BTL campaign ideas and concepts activities in line with Brand Plan

• Manager A&P budgetary planning to ensure optimum ROI and meeting the Brands objective

• Lead New Product Development end to end

• Analyze brand Profit and Loss (P&L) and drive profitability of the brand

• Has stronghold in consumer insight and data analysis (Nielsen/ Kantar) to identify opportunities and gaps for brand growth

• Strong collaboration with internal and external stakeholders while managing deliverables

Key Stakeholders:

• Internal: Global Brand custodians, Local and Global Cross-functional teams - Supply Chain, Finance, Customer Development, Local marketing expert team (Market Research, Digital)

• External: Creative and Media agencies, Regulatory authorities

Travel:

Minimal travel is required. (eg

What You’ll Need to Succeed

• Bachelor’s Degree in Marketing or equivalent.

• Minimum of 4 years experience in brand/product management/marketing, preferably in the consumer goods industry.

  • Proven track record of delivering topline and marketing KPIs (driving share and penetration).

  • Experience in managing agencies.

  • Experience in managing digital channels and programs: Digital demand creation and fulfilment.
    

• Proven experience in developing and implementing effective and integrated brand plans.

• You are always obsessive in consumer Intimacy and completely immersed in the world of the consumer, intimately understanding consumers’ current needs and curious about future needs.

• You embrace a high growth mindset with a strong love for consumers, shoppers and customers.

• You are knowledgeable in end-to-end marketing management, ability to understand the big picture and are comfortable with details and managing the operations.

• You are equipped with media-savvy, particularly in digital marketing and know-how.

• You are experienced in proven project and budget management.

• You enjoy working in a fast-paced environment.

How to Apply:

Please apply online and add your updated resume. Your application will be reviewed against our requirements and we will be in touch to provide you with an update on the status of your application if shortlisted.

About Unilever:

Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas, and disrupt processes: use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Every day, many Malaysian households use our products to feel good, look good and get more out of life-giving us a unique opportunity to build a brighter future.

Every individual here can bring their purpose to life through their work. Join us and you will be surrounded by inspiring leaders and supportive peers. Among them, you will channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bring ing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.