Brand Manager

ManpowerGroup Puerto Rico; Guaynabo (PR); On-site; USD 65,000 - 90,000; Full time

Job summary

ManpowerGroup Puerto Rico is seeking a strategic Brand Manager to lead growth, profitability, and market development across a portfolio of brands. You will liaise with suppliers, sales teams, and internal partners to drive performance and optimize commercial execution.

The ideal candidate is analytical, commercially minded, and experienced in developing brand strategies with measurable business results. English and Spanish fluency is required, with advanced Excel and PowerPoint skills to support

Qualifications

• 3+ years of experience in Brand Management or related commercial roles.
• Strong analytical and quantitative skills.
• Experience managing budgets, forecasts, and performance metrics.
• Fully bilingual in English and Spanish; strong presentation skills.

Responsibilities

• Develop and execute brand, marketing, and commercial strategies to drive sales growth and profitability.
• Analyze market trends, consumer behavior, competitive activity, and business performance to identify growth opportunities.
• Manage sales forecasts and collaborate with sales teams to establish performance objectives.
• Monitor sales results, profitability, pricing, and brand performance metrics.
• Evaluate marketing investments and recommend strategies to maximize return on investment.
• Partner with suppliers, sales teams, purchasing, and cross-functional stakeholders to ensure successful brand execution.
• Develop annual business plans, promotional initiatives, and go-to-market strategies.
• Support product launches and portfolio expansion initiatives.
• Maintain healthy inventory levels through collaboration with purchasing and supply chain teams.
• Prepare and deliver business reviews, presentations, and performance updates to internal and external stakeholders.

Skills

Brand management

Marketing strategy

Analytics

Budget management

Forecasting

Excel

PowerPoint

Bilingual English/Spanish

Education

Bachelor's degree in Marketing, Business Administration, Management or related field

Tools

Excel

PowerPoint

Job description

We are seeking a strategic and results-oriented Brand Manager to lead the growth, profitability, and market development of a portfolio of brands. This role serves as a key liaison between suppliers, sales teams, and internal business partners to drive brand performance, optimize commercial execution, and identify growth opportunities.

The ideal candidate is highly analytical, commercially minded, and experienced in developing and executing brand strategies that deliver measurable business results.

Key Responsibilities

• Develop and execute brand, marketing, and commercial strategies to drive sales growth and profitability.
• Analyze market trends, consumer behavior, competitive activity, and business performance to identify growth opportunities.
• Manage sales forecasts and collaborate with sales teams to establish performance objectives.
• Monitor sales results, profitability, pricing, and brand performance metrics.
• Evaluate marketing investments and recommend strategies to maximize return on investment.
• Partner with suppliers, sales teams, purchasing, and cross-functional stakeholders to ensure successful brand execution.
• Develop annual business plans, promotional initiatives, and go-to-market strategies.
• Support product launches and portfolio expansion initiatives.
• Maintain healthy inventory levels through collaboration with purchasing and supply chain teams.
• Prepare and deliver business reviews, presentations, and performance updates to internal and external stakeholders.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Management, or a related field.
• 3+ years of experience in Brand Management, Product Management, Category Management, Trade Marketing, or a related commercial role.
• Strong analytical and quantitative skills.
• Experience managing budgets, sales forecasts, and business performance metrics.
• Knowledge of consumer behavior, market trends, and competitive analysis.
• Strong presentation, communication, and relationship-building skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Fully bilingual in English and Spanish.
• Advanced proficiency in Microsoft Excel and PowerPoint.

Preferred Qualifications

• Experience within Consumer Packaged Goods (CPG/FMCG), Food & Beverage, Distribution, Retail, or related industries.
• Experience working with suppliers, distributors, and key accounts.
• Knowledge of business intelligence and market data tools.

What We're Looking For

• Strategic thinker
• Results-driven professional
• Strong business acumen
• Collaborative leadership style
• Excellent communication and negotiation skills
• Passion for brand growth and commercial excellence