Brand Manager

(WCD) Coaching Inc.; Greensboro (NC); Hybrid; USD 65,000 - 90,000; Full time

Job summary

WCD Coaching Inc. in Greensboro, NC is seeking a Brand Manager to lead branding strategies and ensure consistent messaging across all channels. This full-time hybrid role offers collaboration with sales, design, and finance to align branding with business goals.

You will oversee campaigns, creative content, and brand standards while analyzing performance and driving engagement. Initially, this role will operate on a flat-commission basis and collaborate with cross-functional teams.

Qualifications

• Experience in brand development and marketing campaigns.
• Content creation, copywriting, and social media management.
• Strong market research and data analysis skills.
• Excellent communication and collaboration abilities.
• Bachelor's degree in Marketing, Business, or related field.
• Experience in personal development or lifestyle brands is a plus.

Responsibilities

• Develop and execute branding strategies across platforms.
• Manage marketing campaigns and creative content.
• Maintain brand standards and consistency across channels.
• Analyze brand performance and engagement metrics.
• Collaborate with sales, design, and finance teams to align branding with commitments.
• Oversee budgets and market research to guide campaigns.

Skills

Brand development

Marketing strategy

Campaign management

Content creation

Copywriting

Social media management

Market research

Data analysis

Project management

Organizational skills

Communication skills

Presentation skills

Collaboration skills

Digital marketing tools

Attention to detail

Creative problem solving

Education

Bachelor's degree in Marketing, Business, Communications, or a related field

Job description

WCD Coaching Inc., led by CEO Karen, specializes in empowering individuals to achieve their life purposes and dreams through dedicated coaching. Karen is a Certified Master Life-Purpose Coach and Health Nutrition Coach, as well as an entrepreneur and motivational speaker. She partners with clients to navigate challenges, declutter frustrations, and embrace fulfilling, healthy lifestyles. Featured in notable publications like Disrupt Magazine and Celebrity Online Magazine, Karen's multidimensional approach blends natural and spiritual education, fostering personal and professional growth.

Role Description

This is a full-time hybrid role for a Brand Manager, based in the Greensboro–Winston-Salem–High Point Area, with opportunities to work partially from home. The Brand Manager will oversee the development and execution of branding strategies, ensuring consistency across all platforms. Day-to-day tasks include managing marketing campaigns, overseeing creative content creation, maintaining brand standards across various channels, analyzing brand performance, and implementing measures to enhance brand visibility and engagement. Collaboration with cross-functional teams and external partners will be essential to driving successful branding initiatives.

This role also is a strategic professional tasked with overseeing and enhancing the company's brand identity. This position requires the maintenance of consistent messaging, positioning, and customer experiences across all channels to cultivate brand loyalty and equity. Key duties include conducting market research, creating marketing campaigns, managing budgets, and collaborating with various internal teams such as sales, design, and finance to ensure all efforts align with the brand's commitments. Initially, this role will operate on a flat-commission basis.

Qualifications

• Brand development, marketing strategy, and campaign management experience
• Skills in content creation, copywriting, and social media management
• Proficiency in market research and data analysis
• Strong project management and organizational capabilities
• Excellent communication, presentation, and collaboration skills
• Proficiency with digital marketing tools and platforms
• Creative problem-solving abilities and attention to detail
• Bachelor's degree in Marketing, Business, Communications, or a related field
• Experience in personal development, coaching, or lifestyle brands is a plus