Brand Manager

Keurig Dr Pepper; Frisco (TX); On-site; USD 97,000 - 150,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Disability insurance

Paid Time Off

401k with company match

Tuition Reimbursement

Mileage Reimbursement

Annual bonus

Job summary

Keurig Dr Pepper is seeking a Brand Manager to lead the marketing of iconic brands from Dr Pepper to Snapple. The role requires strategic vision, consumer insight application, and collaboration across teams to create world-class marketing programs.

Based at the Frisco, TX headquarters, relocation is required with 10%-15% travel. A Bachelor’s degree is required; MBA is preferred, with at least 3 years in brand marketing within a Fortune 500 CPG environment.

Qualifications

• Brand management experience in CPG/Beverage is preferred.
• Experience leading marketing plans from insight to execution.
• Strong ability to influence across functions and leadership levels.

Responsibilities

• Develop and drive brand strategy and growth objectives.
• Strategically allocate resources to achieve goals.
• Collaborate with communications, insights, and commercial teams.
• Own integrated communications strategy from briefing to measurement.
• Be the face of the brand and champion growth initiatives.

Skills

Brand strategy

Consumer insights

Cross-functional leadership

Data-informed decision making

Agile marketing execution

Education

Bachelor’s Degree

MBA preferred

Job description

Job Overview

At Keurig Dr Pepper, our mission is to provide a beverage for every need, everywhere people shop and consume. With a portfolio of more than 125 iconic brands that consumers know and love, we are one of the largest food and beverage companies in the US. We keep the consumer at the heart of everything that we do, and that is why KDP holds strong leadership positions in most beverage categories.

We are looking for a Brand Manager to lead our marketing efforts on iconic brands such as Dr Pepper®, Canada Dry®, Snapple®, Bai®, Mott's®, CORE Hydration®, among others. You will have the opportunity to work on brands that are loved by millions of consumers, and your strategic thought leadership and ability to work with diverse teams to develop and execute marketing plans will help these brands expand their leadership positions.

What You’ll Do

At KDP, our Brand Managers are leaders who have challenger mindsets. They put the consumer at the heart of everything they do, and they lead with a General Management mindset. In this role, you will:

• Drive the development of your brand’s strategy, establishing its vision and growth objectives by leveraging consumer insights, category and consumer trends, and your deep understanding of our competition and the needs of our customers
• Lead from the front and strategically allocate resources – both dollars and people – to achieve goals
• Lead and partner with communications, insights, and commercial teams to identify growth opportunities, build plans and execute world class marketing programs
• Own your brand’s integrated communications strategy from briefing to optimization to measurement. You will tap into expertise from A-list agencies and media partners to deliver communications plans that penetrate culture.
• Be the face of your brand, championing your growth initiatives rooted in consumer needs and keen business expertise

Total Rewards

• Salary Range: $96,800-150,000
• Actual placement within the compensation range may vary depending on experience, skills, and other factors
• Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
• Annual bonus based on performance and eligibility

Requirements

We are looking for leaders who have the drive and desire to make a big impact, who are motivated by results, who thrive at working with diverse teams to tackle big challenges, and who have a true passion for marketing.

• Bachelor’s Degree required; MBA is preferred
• At least 3 years of brand marketing or brand management experience. CPG/Beverage experience from a Fortune 500 CPG company preferred.
• A general manager mindset where you exhibit data influenced decision making and measurement
• Exceptional team leader with a commanding presence and an ability to influence across functions, leadership levels and customer teams
• Proven ability to operate in a fast-paced environment, reacting with urgency, agility, sound judgement and often without specific direction
• Proven ability to manage through and lead change
• Expertise in developing and implementing brand strategies based on consumer insights, market data, category trends, and the competitive environment
• Proficient at flexing between strategic planning and tactical planning
• Strong social first Brand experience a plus
• This role is based at the KDP headquarters in Frisco, Texas. Relocation to Greater Dallas, TX area is required with 10%-15% travel.

Company Overview

Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than 150 owned, licensed and partner brands that meet a wide range of needs and occasions. Our North American refreshment beverage business holds leadership positions across carbonated soft drinks, water, juice and mixers with a portfolio of iconic brands such as Dr Pepper®, Canada Dry®, Mott’s®, A&W®, Peñafiel®, GHOST®, 7UP®, Snapple®, Clamato® and Core Hydration®.

We strive to be an employer of choice, providing a culture and opportunities that empower our team to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.

Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation and growth. Will you join us?

Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.

AI Disclosure: KDP uses artificial intelligence to assist with initial resume screening and candidate matching. This technology helps us efficiently identify candidates whose qualifications align with our open roles. AI does not make hiring decisions; all decisions throughout the hiring process are made by talent acquisition team members.