Senior Brand Manager

Kimberly-Clark; Chicago (IL); Hybrid; USD 173,000 - 214,000; Full time

Benefits offered by this job

Health benefits

On-site fitness center

Flexible Savings Accounts

Income protection insurance

Education & development programs

Job summary

Kimberly-Clark is seeking a Senior Brand Manager for Brand Growth & Innovation to lead NA initiatives for the Huggies Baby Wipes portfolio. You will drive a consumer-driven innovation pipeline, co-create a 3–5 year strategic plan, and influence cross-functional partners in a matrix setup to deliver sustainable growth.

You will lead brand tools development, coordinate with Global teams, and manage P&L, pricing, and distribution strategies while traveling up to 20% of time.

Qualifications

• ;Bachelor’s degree in business/marketing is required.
• +At least 10 years’ marketing experience with brand management in B2B/CPG.
• +Experience in P&L management and cross-functional collaboration across manufacturing, product development and sales.
• +Strong understanding of brand foundations, consumer insights, segmentation and targeting.
• +Experience in brand positioning and strategy development.
• +Proven ability to lead in a matrix organization and manage agency partners.
• +Willingness to travel 10–20% of time.

Responsibilities

• Drive innovation and brand-building initiatives across North America for Huggies Baby Wipes portfolio.
• Co-lead the 3-5 year strategic innovation plan and manage cross-functional partners.
• Develop the innovation roadmap to meet consumer needs and regulatory requirements.
• Craft foundational brand tools such as Brand Architecture and Brand Segmentation.
• Coordinate with Global teams to scale front-end innovation and maintain consistency.
• Guide long-term capabilities to expand share leadership in the category.
• Deliver business objectives including net sales, profit, gross margin and market share.
• Understand DPSM dynamics to optimize distribution, pricing and merchandising.
• Lead in-brand initiatives across categories and manage 3rd party agencies.

Skills

Brand management

P&L management

Strategic planning

Cross-functional leadership

Agency management

Market insights

Brand positioning

Concept writing

Travel willingness

Education

Bachelor's Degree in business/marketing

MBA / Masters with Marketing focus

Job description

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.

The Senior Brand Manager, Brand Growth & Innovation will lead innovation and brand building initiatives across North America for the Huggies® Baby Wipes portfolio. This role will lead development of the 3-5 year strategic innovation plan. In this role you will manage the work of Brand Growth & Innovation Brand Manager while also leading and influencing cross-functional partners in a matrix organization.

In this role, you will:

• Drive the delivery of a validated, consumer-driven innovation pipeline to the brand team to bring to market
• Co-lead development of the Strategic Business Plan, guiding brand priorities over the three-year horizon
• Development of the innovation roadmap for Baby Wipes to deliver against consumer expectations, long-term corporate commitments, and evolving regulatory environment
• Creation and refinement of foundational brand tools, including Brand Architecture, Brand Segmentation and Demand Spaces
• Coordination of Huggies North America Baby Wipes brand strategies and priorities with adjacent categories
• Collaboration with Global to drive scale and consistency of front end innovation development
• Inform the long-term capabilities needed to continue to expand share leadership on the category, grounded in consumer needs
• Delivery of business objectives for a brand including net sales, operating profit, gross margin, and market share including knowledge of full P&L levers
• Understanding of distribution, pricing, shelving and merchandising (DPSM) to deliver best in class execution and growth with a focus on specific channel and customer dynamics
• Business model innovation including (but not limited to) import/export of winning innovation from total enterprise, agile concept and prototyping approaches and resources, and digital test market leadership through established ecommerce channels

About Us

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.

Led by Purpose. Driven by You.

About You

You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.

You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications:

• Bachelors Degree in business/marketing. Masters/ MBA with concentration in Marketing degree preferred.
• At least 10 yrs. experience in marketing with brand management (B2B - CPG companies) and experience in the following areas:
• P&L management; development and execution of brand marketing; cross- functional knowledge; direct experience in all various aspects of business including manufacturing, product & technology development and product supply.
• Strong understanding of brand foundational tools, consumer insight identification, segmentation and target development.
• Experience with brand positioning and brand strategy development.
• Concept & Brief writing of both product innovation and renovation and commercial news.
• Proven capability to lead in a matrix organization driving collaboration across businesses and functions.
• Demonstrated capability in leading agency partners in long-term projects.
• Travel 10-20% of the work time.

Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark. For a complete overview, see www.mykcbenefits.com.

Great support for good health

with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions. Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.

Flexible Savings and spending accounts

to maximize health care options and stretch dollars when caring for yourself or dependents.

Diverse income protection insurance options

to protect yourself and your family in case of illness, injury, or other unexpected events.

Additional programs and support

to continue your education, adopt a child, relocate, or even find temporary childcare.

And finally, the fine print….

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, and DMV check.

Veterans and members of the Reserve and Guard are highly encouraged to apply.

This role is available for local candidates already authorized to work in the role’s country only. Kimberly-Clark will not provide relocation support for this role.

#LI-Hybrid

Salary Range: 173,400 – 214,200 USD

At Kimberly-Clark, pay is just one aspect of our total rewards package, which also includes a variety of benefits and opportunities to achieve, thrive and grow. Along with base pay, this position offers eligibility for a target bonus and a comprehensive benefits suite, including our 401(k) and Profit Sharing plan. The anticipated base pay range for this role is provided above for a fully qualified hire. Actual pay will depend on several factors, such as location, role, skills, performance, and experience. Please note that the stated pay range applies to US locations only.