Brand Manager, Brand Growth & Innovation - Depend

Kimberly-Clark Corporation; United States; Hybrid; USD 140,000 - 173,000; Full time

Benefits offered by this job

Flexible work model

Target bonus eligibility

401(k) and Profit Sharing

Job summary

Kimberly-Clark Corporation in Chicago seeks a Brand Manager to drive growth and innovation for Depend and other iconic brands. You will translate consumer insights into strong positioning, lead cross-functional teams, and shepherd major innovation programs from concept to commercialization.

The role requires 5+ years in marketing with brand management in CPG, an MBA preferred, and travel up to 20%. The company offers a hybrid work model, a comprehensive benefits package, and opportunities to

Qualifications

• 5+ years’ marketing experience with brand management in CPG.
• Understanding of P&L, annual business planning, budgeting.
• Experience leading cross-functional teams through product development and launch.

Responsibilities

• Develop innovation concepts grounded in consumer insight and brand strategy.
• Lead cross-functional teams through concept development, testing, and readiness for commercialization.
• Partner to drive a 3-year brand portfolio strategy and supporting innovations.
• Support go-to-market strategies linking consumer proposition, channel strategy, and retail execution.
• Serve as liaison with channel and sales strategy as voice of the consumer and brand expert.
• Collaborate with global teams to scale innovation and consumer insights projects.
• Lead material preparation for workshops and steering committees; identify process improvements.
• Champion Design Thinking and agile methodologies across NA.

Skills

Brand management

Cross-functional leadership

P&L management

Market analysis

Growth strategy

Education

Bachelor’s degree in business/marketing

MBA preferred

Job description

Brand Manager, Brand Growth & Innovation - Depend

Join the team behind iconic brands like Huggies®, Kleenex®, Cottonelle®, Scott®, Kotex®, Poise®, Depend®, and Kimberly-Clark Professional®. At Kimberly-Clark, it’s all here for you—innovation, growth, and the chance to make a real impact. You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.

About You

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. In your Brand Manager role, you’ll help us deliver better care for billions of people around the world.

In this role, you will

• Develop innovation concepts grounded in consumer insight and brand strategy – translating insights into clear positioning, value propositions, and brand narratives
• Lead cross-functional teams through key stages to prepare the launch of major innovation programs including: Concept development, Testing and iteration, Claims and RTB development, Readiness for commercialization handoff
• Leverage consumer, customer, and category insights to partner with Senior Brand Manager to drive development of 3-year brand portfolio strategy and supporting innovation programs
• Support development of go-to-market strategies, ensuring a strong linkage between consumer proposition, channel strategy, and retail execution
• Serve as key liaison with channel and sales strategy as voice of the consumer and brand/innovation subject matter expert
• Partner with global teams to drive scale innovation and consumer insight projects
• Leverage knowledge of P&L and collaborate with finance and other partners to bring forward real time recommendations that drive net sales and operating profit goals while solving issues facing the business
• Lead the process of materials preparation for various workshops, customer meetings, and steering committees
• Identify and lead process improvements at the key project or brand level
• Champion Design Thinking and agile methodologies across Kimberly-Clark NA

Qualifications

• Bachelor’s degree in business/marketing
• Masters/MBA with concentration in marketing degree preferred
• 5+ years’ experience in marketing with brand management (B2B - CPG companies) and experience in the following areas: Skilled development and execution of brand marketing related to new product development; cross- functional leadership including product development, manufacturing/, sales, finance Solid understanding of P&L management, annual business planning, budget setting, and subsequent execution of those plans to deliver results. Strong understanding of brand foundational tools, consumer insight identification, segmentation, and target development. Concept & Brief writing of both product innovation and renovation and commercial news. Proven capability to lead in a matrix organization driving collaboration across businesses and functions. Ability to pull insights from multiple sources and synthesize into both internal compelling stories for change and external facing selling materials. Deep skills and experience with diagnosing and resolving complex problems and opportunities. Entrepreneurial can-do attitude to find ways to break down growth barriers. Demonstrated positive energy to effectively represent brand internally and externally
• Travel 10-20% of the work time

Location

Primary Location Chicago Commercial Center Additional Locations Worker Type Employee Worker Sub-Type Regular Time Type Full time

#LI-Hybrid

Salary Range

140,320-173,360 USD

Benefits

• We believe great work happens when people come together with purpose. That’s why we offer a flexible work model that blends remote work with intentional in-person collaboration - helping you connect, grow, and innovate while maintaining the balance you value.
• Along with base pay, this position offers eligibility for a target bonus and a comprehensive benefits suite, including our 401(k) and Profit Sharing plan.
• The benefits provided will be per the terms of Kimberly-Clark’s applicable mobility policies.
• The benefits/policy provided will be decided at Kimberly-Clark’s sole discretion.

Equal Opportunity Statement

We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position. Employment is subject to verification of local policies. Employment is subject to verification of pre-screening tests which may include drug screening, background check, and DMV check. Veterans and members of the Reserve and Guard are highly encouraged to apply. Kimberly-Clark will support in-country relocation for the chosen candidate for the role.