Brand Manager

Peterson Management Group; Carrollton (TX); On-site; USD 65,000 - 90,000; Full time

Job summary

Peterson Management Group, a restaurant group owning Blue Goose Cantina, Aw Shucks, and Big Shucks Oyster Bars in the Dallas/Fort Worth area, seeks a creative Brand Manager to join our marketing team. You will oversee customer experience and branding, shaping how customers perceive our brands and engage with them.

The role involves crafting messaging, designing visuals, and conducting market research to understand our audience and stand out in a competitive landscape.

Qualifications

• Experience leading brand strategies and campaigns.
• Strong written and verbal communication in English.
• Ability to analyze market data and translate insights into actions.
• Familiarity with digital marketing basics and customer experience.

Responsibilities

• Conduct market studies to identify opportunities for brand growth.
• Define and implement brand positioning and messaging across channels.
• Stay within budgets and track KPIs and ROIs for campaigns.
• Lead cross-brand campaigns and collaborate with sales teams.
• Monitor social media and engage with the online community.

Skills

Brand management experience

English communication

Market research

Analytical skills

Education

Bachelor’s degree in Marketing or Communications

Tools

Graphic design software

CRM platforms

Job description

Peterson Management Group is a restaurant group that owns and operates Blue Goose Cantina, Aw Shucks, and Big Shucks Oyster Bars in the Dallas/Fort Worth metroplex. We are seeking a creative and organized Brand Manager to join our team.

The Brand Manager will oversee customer experience and branding as part of the marketing team, shaping how consumers perceive and engage with our brands. This role involves crafting messaging, designing visual elements, and conducting market research to understand our target audience and stand out in a competitive landscape.

Our ideal candidate is a strategic thinker who can build brand awareness, enhance brand value, and contribute to the company's profitability. Flexibility and adaptability to today's dynamic market are essential.

Objectives of this role

• Understanding the behavior of the target audience and acting as a brands solutions manager
• Expand the brand image and market share and improve the overall brand perception by being a brand identity manager
• Maintain budgets, predict market trends and sales, along with assessing KPI and ROI
• Increase product sales by acting as a sales brand manager by integrating perfectly with the sales team
• Lead brands campaigns by collaborating with the teams across both brands

Responsibilities

• Conduct market studies and identify opportunities by being a diligent marketing brand specialist
• Undertake brand reputation projects and figure out the brand positioning
• Adhere to established budgets, estimates, and performance indicators
• Measure success and produce reports on how a campaign did, keeping in mind KPIs and ROIs
• Devise further growth strategies and implement them

Community Engagement: Monitor social media channels for mentions, comments, and messages. Respond promptly to inquiries, comments, and reviews in a professional and personable manner. Foster meaningful interactions with the online community to build brand loyalty.

Required skills and qualifications

• Prior work experience as a brand manager or experience in assistant brand manager roles
• Up to date with new marketing trends and basic brand manager tasks
• Excellent command of the English language, along with written and verbal skills
• Compelling research and analytical skills

Basic graphic design skills and familiarity with design software are a plus.

Knowledge of SEO, online marketing, and advertising trends.

Ability to work independently and collaboratively in a fast-paced environment.

• Strict adherence to company philosophy/culture/sales goals
• Knowledge in Digital Marketing, including CRM campaigns online tracking tools, with an understanding of digital advertising metrics
• Must be able to lift items up to 40 lbs. on occasion.

Preferred skills and qualifications

• Bachelor’s degree in Marketing, Communications, or related fields
• Ability to think creatively and work cross-functionally within the brand manager job scope

3+ years of experience in brand management or marketing, preferably within the hospitality or restaurant industry

Strong strategic planning, project management, and communication skills