Marketing Manager - Multi-Brand Restaurant Portfolio

Local Favorite Restaurants; United States; On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) with company match

Paid time off and holidays

Employee dining discounts

Job summary

Local Favorites is seeking a Marketing Manager to guide strategic direction and day-to-day marketing across its portfolio of restaurant concepts. You will partner with Operations, Culinary, Creative, Digital, Brand standards, Finance, and senior leadership to strengthen brand equity, drive guest traffic, and grow sales while preserving each brand’s identity.

Based at the Dallas/Fort Worth corporate headquarters, the role demands a strategic, collaborative marketer who can balance big-picture

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of marketing experience in restaurant, hospitality, retail, or consumer-facing industries.
• Experience managing brands across multiple locations, markets, or business units.
• Proven ability to develop and execute integrated marketing strategies and campaigns.
• Strong understanding of restaurant marketing, digital marketing, social media, CRM, and promotional strategy.
• Experience managing marketing calendars, LTOs, menu promotions, and seasonal campaigns.
• Strong analytical skills with the ability to translate data and insights into actionable marketing strategies.
• Exceptional project management and organizational skills with the ability to manage multiple brands and priorities simultaneously.
• Strong communication and presentation skills with the ability to influence cross-functional stakeholders.
• Demonstrated ability to work collaboratively in a fast-paced, highly entrepreneurial environment.

Responsibilities

• Develop and execute annual and quarterly marketing plans for assigned restaurant concepts and locations.
• Partner with Brand team to ensure marketing plans align with each concept's positioning, voice, visual identity, and guest experience remain consistent and differentiated.
• Identify opportunities to strengthen brand relevance, guest engagement, and revenue growth across the portfolio.
• Translate company objectives into actionable brand and marketing strategies.
• Monitor consumer, cultural, competitive, and restaurant industry trends to identify opportunities for innovation and growth.
• Develop and manage integrated marketing campaigns across digital, social, CRM, PR, paid media, in-store, and local marketing channels.
• Own comprehensive marketing calendars, coordinating promotions, LTOs, seasonal campaigns, events, and brand initiatives across multiple concepts.
• Partner with Creative teams and external agencies to develop campaigns and marketing materials.
• Develop marketing strategies that balance portfolio-wide initiatives with each brand's needs.
• Support menu marketing, promotional development, new product launches, and limited time offers.
• Partner with Operations, Brand Team, and field leadership to ensure marketing initiatives are executed at restaurant level.
• Develop tools to enable restaurant teams to activate marketing programs.
• Identify opportunities for local store marketing and community engagement.
• Support new openings, remodels, market expansion, and other unit-level initiatives.
• Monitor execution across locations and identify opportunities to improve consistency and performance.

Skills

Brand strategy

Cross-functional leadership

Digital marketing

CRM

Analytics

Education

Bachelor's degree in Marketing/Business/Communications

Tools

CRM systems

Google Analytics

Social media platforms

Job description

Local Favorites is seeking a Marketing Manager to guide strategic direction and day-to-day marketing across its portfolio of restaurant concepts. You will partner with Operations, Culinary, Creative, Digital, Brand standards, Finance, and senior leadership to strengthen brand equity, drive guest traffic, and grow sales while preserving each brand’s identity.

Based at the Dallas/Fort Worth corporate headquarters, the role demands a strategic, collaborative marketer who can balance big-picture