Brand Experience & Growth Lead (Hospitality)

Peterson Management Group; Carrollton (TX); On-site; USD 65,000 - 90,000; Full time

Job summary

Peterson Management Group, a restaurant group owning Blue Goose Cantina, Aw Shucks, and Big Shucks Oyster Bars in the Dallas/Fort Worth area, seeks a creative Brand Manager to join our marketing team. You will oversee customer experience and branding, shaping how customers perceive our brands and engage with them.

The role involves crafting messaging, designing visuals, and conducting market research to understand our audience and stand out in a competitive landscape.

Qualifications

• Experience leading brand strategies and campaigns.
• Strong written and verbal communication in English.
• Ability to analyze market data and translate insights into actions.
• Familiarity with digital marketing basics and customer experience.

Responsibilities

• Conduct market studies to identify opportunities for brand growth.
• Define and implement brand positioning and messaging across channels.
• Stay within budgets and track KPIs and ROIs for campaigns.
• Lead cross-brand campaigns and collaborate with sales teams.
• Monitor social media and engage with the online community.

Skills

Brand management experience

English communication

Market research

Analytical skills

Education

Bachelor’s degree in Marketing or Communications

Tools

Graphic design software

CRM platforms

Job description

Peterson Management Group, a restaurant group owning Blue Goose Cantina, Aw Shucks, and Big Shucks Oyster Bars in the Dallas/Fort Worth area, seeks a creative Brand Manager to join our marketing team. You will oversee customer experience and branding, shaping how customers perceive our brands and engage with them.

The role involves crafting messaging, designing visuals, and conducting market research to understand our audience and stand out in a competitive landscape.