Brand Licensing Leader — Drive Growth & Partnerships

Creative Artists Agency; New York (NY); On-site; USD 68,000 - 95,000; Full time

Benefits offered by this job

Benefits

Discretionary bonus

Job summary

Creative Artists Agency (CAA) is seeking a Brand Manager in New York to grow and manage licensing programs for clients. The role focuses on relationship management with licensees and brand partners, developing essential business tools, and driving retail profitability through informed product development cycles.

You will work with cross-functional teams across Creative, Business Development, Finance and Legal to execute the licensing strategy, exploring co-branded opportunities and new

Qualifications

• Minimum of 3 years in a results-orientated licensing, brand management or consumer products role, ideally with automotive or lifestyle brand exposure.
• Experience working on high-caliber IPs, preferably automotive.
• Ability to work within a complex matrix organization and drive results across teams.
• Demonstrable ability to build and maintain relationships with key partners across categories and regions.

Responsibilities

• Manage licensee relationships and serve as the key contact for licensees and brand partners.
• Assist with development and organization of business tools for licensees (catalogs, line sheets, events).
• Collaborate with licensees to understand product development cycles to drive retail profitability.
• Negotiate licensing agreements and support sales/marketing presentations.
• Drive program growth across cross-functional teams to ensure strategy execution.
• Oversee licensing processes and reporting to ensure efficiency.

Skills

Licensing expertise

Brand management

Consumer products

IP experience

Relationship building

Job description

Creative Artists Agency (CAA) is seeking a Brand Manager in New York to grow and manage licensing programs for clients. The role focuses on relationship management with licensees and brand partners, developing essential business tools, and driving retail profitability through informed product development cycles.

You will work with cross-functional teams across Creative, Business Development, Finance and Legal to execute the licensing strategy, exploring co-branded opportunities and new